Matt McCullough

Urbn Archery is a Los Angeles-based, fully managed, pop-up archery experience featuring bungee crossbows and rocket slingshots designed for corporate events, hotels, and underutilized venue spaces. The company provides all equipment and coaches, operating as a fixed location in El Segundo and as a mobile unit, with plans for national expansion under Real Life Events (RLE).

Real Life Events is the parent company behind Hatchet Hound and Urbn Archery — two experiential entertainment brands built for the corporate events market, hospitality industry, and venue partners across the country. RLE's model is straightforward: we create fully managed, coach-led experiences that turn underutilized venue space into revenue-generating programming, and give event planners an activity that makes their proposals stand out before the client asks a single question. Currently operating in LA and San Diego. Active expansion into multiple states underway. More brands and experiences coming under the RLE umbrella.

Hatchet Hound is a premium axe throwing experience company operating at the intersection of hospitality and experiential entertainment. We partner with bars and breweries as their in-house events team — bringing the cages, equipment, and private coaches while the venue provides the space, food, and drinks. The result is a fully managed event experience that works for corporate team building, private buyouts, birthday parties, bachelor events, and group celebrations of 2 to 100-plus. We also operate fully mobile units, bringing the experience directly to corporate campuses, hotel properties, festivals, and one-off activations across LA and San Diego. Current locations: Brewport Taphouse (El Segundo), CoLab Public House (Vista, CA). Downtown LA and additional locations in development. Built from zero. No playbook. Entirely self-funded and profitable.

Co-founded Warpd.io, a digital entertainment platform built for the next generation of interactive content experiences. Led product vision, partnership strategy, and go-to-market through launch and growth phases.

Built and led Rhovee from the ground up over nearly a decade — one of the longer runs of my career and one of the most educational. Rhovee was a technology platform focused on digital entertainment services including video streaming, content ingestion, gamification and leaderboards, chat functionality, contests, and an NFT marketplace. I oversaw product design, engineering direction, marketing strategy, fundraising, and partnerships throughout the company's evolution. Running a tech company for nine-plus years teaches you things no MBA covers — how to pivot without losing the team, how to build when the runway is short, and how to stay focused when the market keeps moving. I took every one of those lessons into what I'm building now.

Nine years of working directly with founders and leadership teams across startups and established companies — diagnosing what wasn't working, building the strategic framework to fix it, and staying in until the team could execute without me. Specialties: organizational structure, growth strategy, go-to-market, fundraising prep, and helping leadership teams focus on what actually moves the needle rather than everything that feels urgent. The consulting years sharpened the instincts I now use every time I start a new company.

Co-founded MetrMe, a social media rewards platform that converted influencer posts into points redeemable for contest prizes and ongoing audience rewards. The platform was built to solve a real problem — keeping social audiences engaged between major content moments without requiring constant effort from the creator. Handled product concept, platform architecture direction, and go-to-market strategy.

Co-owned and operated a real estate development company specializing in high-end coastal property renovations along the New Jersey shore. Single-family and multi-family condo conversion projects, including single-family renovation homes that were featured in design publications for their distinctive aesthetic. Built the full development skill set here — site selection, design direction, contractor management, financing, and sales. It's a different world from tech and entertainment, but the core of it is the same: find something undervalued, see what it could be, and execute the vision.

Owned and operated a production company focused on short-form film content in Los Angeles. Where it all started — learning how to build something from nothing, manage creative teams, and bring a vision from concept to finished product. The entertainment industry teaches you to move fast with limited resources and sell ideas before they're fully formed. Turned out to be useful in every industry that came after it.