Matt Lydon

- Provide leadership, mentorship, and support to the Midwest FET, fostering collaboration and accountability. - Build, develop, and maintain partnerships with key retailers throughout the region. - Collaborate cross-functionally with sales, marketing, partnership, and operations team to drive innovation and alignment across teams. - Make strategic decisions and drive regional growth by partnering with the Regional Sales Manager to implement key initiatives and optimize performance.

- Build and maintain working relationships with over 140 different run specialty, better footwear, and big box doors.  - Support partners with engagement through in-store demos, staff training, and strategic marketing initiatives.  - Coordinate with regional account executives on brand objectives and seasonal marketing objectives. - Responsible for developing a regional activation calendar with run, group fitness, and consumer events.

- Performed specialized executive recruiting functions for clients across industries including supply chain, manufacturing, and technology; leveraged a suite of prospecting techniques to successfully place candidates, fulfill client hiring needs, and capture billings. - Managed a high-volume pipeline of prospective candidates, liaising between applicants and client organizations throughout the interview and placement processes to safeguard the satisfaction of all parties.

-Manage 84 event partnerships across the country. -Facilitate items and services needed for the execution of events, including, but not limited to: fulfilling orders using NetSuite, creating Virtual Booths for Virtual Expos, and ensuring partner's content for social media and email engagements. -Use innovative approaches to help each partner navigate the ever-changing look of large-scale events due to the COVID-19 pandemic. -Gather and create digital content for partners.

-Managed, maintained, and generated new event partnerships within the Midwest, Texas, and Southern California Regions. -Managed two full-time Field Marketing Managers and helped them to facilitate over 300 event days, reaching over 420,000 participants. -Traveled to major national events and expos, such as the Boston Marathon, Chicago Marathon, Hot Chocolate series, and the LA Marathon. -Facilitated and scheduled in-store demo crews that executed sampling demos at Whole Foods and REI. -Worked cross-functionally with the design team to create bottle designs, coupon codes, and apparel.

-Responsible for providing world class customer service and maintaining professional relationships with Customers, Peers, and Internal Business Partners. -Act as a subject matter expert in all Deckers product lines (UGG, Teva, Sanuk, Hoka, Ahnu), systems, policies, and procedures. -Assist as training support and mentors for new hires and representatives. Software Platforms Used: Microsoft Office Suite, Zendesk, Oracle, SIMS, Adobe Publisher, Calabrio, Accertify, Newgistics, and Sharepoint.

-Managed sales, established new clients, and developed the brand in the Mountain Region with an emphasis on the specialty and small business markets. -Developed a rapport with clients and customers through events, expos, and constant interaction. Software Platforms used: Microsoft Office, Square Point of Sale, and Paypal Point of Sale.

-Responsible for the execution of small grassroots marketing events with both retail accounts and local running and cycling clubs. -Assisted the local field marketing manager with execution of large events and key sponsors. -Educated new consumers and loyal fans on the benefits of nuun products. Software Platforms Used: Microsoft Office, Google Drive, and When I Work.

-Responsible for all day-to-day operations at store which included, but were not limited to: opening and closing, shipping and receiving, adding and removing items from POS system, -Creation of weekly schedules utilizing online scheduling software, developing new strategies for employee training and continued learning, training employees and customers on the latest fitness technology. -Conducted employee reviews of fitting process and customer service skills. -Conducted interviews -Handled customer service inquiries. Software Platforms used: Microsoft Office, Quickbooks Point of Sale, Whentowork.com, Hudl Technique - Slow Motion Video Analysis, and Google Drive.

Responsible for creating and implementing a new fitting strategy that would enable us to better meet the needs of customers and allow for all employees to develop a cohesive approach to fitting. In addition, I regularly helped customers with their footwear, apparel, electronic, and nutrition needs to help them achieve their fitness goals. Software Products used: Microsoft Office, Quickbooks Point of Sale, and Ubersense.

Assisted customers in reaching their fitness goals by appropriately analyzing and fitting shoes to their body’s individual needs. Used computer programs to better analyze the gait of the individual athlete.

Taught large groups of high school aged students all of the skills and responsibilities that a certified lifeguard must possess. Responsible for maintaining a positive public relationship with all parents and patrons. Reviewed daily income statements and performed bank deposits each day.

Taught freshman and sophomore World History and World Geography for sixteen weeks. Accountable for daily lessons, grades, student behavior, and classroom environment.

Directed practices, taught techniques, along with proper form, and race strategy.

Assisted customers with their footwear needs. Helped stock and maintain sales floor. Operated cash register for regular transactions.