matt lamers

vp, digital acquisitions strategy

About

Ambitious, analytical digital marketing doer that proves his advertising knowledge through increased performance and growth across digital media (paid and organic). Worked across numerous top tier clients, driving core business objectives to exceed expectations. Always up for a challenge and constantly learning from all experiences inside and outside of work to come up with the most creative solutions

Country

united states

City

atlanta

Industry

marketing and advertising

Skill

sem, ppc, google adwords professional, google adwords, msn adcenter, kenshoo, doubleclick, admob, google analytics, omniture, display advertising, advertising, digital strategy, digital marketing, online advertising, media planning, social media marketing, youtube, facebook, microsoft excel, web analytics, search engine marketing, analytics, social media, marketing strategy, pay per click, customer relationship management, digital media, microsoft office, online marketing, integrated marketing, mobile marketing

Experience

director, digital planning

hearts & science

2018-2 - Present · 8 yrs 8 mos

claims analyst

valley forge administrative services

2008-5 - 2009-8 · 1 yr 4 mos

sem coordinator

resolution media

2011-1 - 2011-9 · 9 mos

Entry level SEM position

vp, digital acquisitions strategy

synchrony financial

2019-4 - Present · 7 yrs 6 mos

vp, digital channel marketing

jpmorgan chase & co.

2016-5 - 2018-2 · 1 yr 10 mos

* Led the planning and implementation of multi-million dollar ($60MM+/year) integrated SEM, SEO, Remarketing, & UX (Owned) marketing strategies for Credit Card (B2C & B2B), Mortgage/HELOC, and Auto * Helped lead Programmatic Display and Social pilots for Credit Card to prove in-house team's knowledge and efficiency * Beat yearly account goal by more than 100% in first full year and a further 40% in second year for Card * Helped design multivariate test plans to measure cross channel impact of SEM/SEO/Display/Social/Video

performance media manager

starcom usa

2013-4 - 2014-5 · 1 yr 2 mos

* Manage Online Video, Paid Social, and Search accounts for entertainment client and food/pet food client. * Manage client relationships and SEM accounts across numerous different verticals from Finance and Banking to Household Goods for all business units of a top 10 Fortune 500 company. Work with client's overall marketing strategy and goals to deliver best possible performance. * Create strategies across Social, Video, SEM, UX, Display, and Mobile to best support the client's needs. * Created auto populating pacing and performance summary reports across all business units (along with roll up reports containing all business units), cutting team reporting time down to a matter of minutes. * Managed and trained team of 3 people internally and 3 people in Chicago, also worked with LA/SF teams. * Collaborated with vendor teams to create best possible strategies with the newest products available in the space.

performance media strategist

resolution media

2011-10 - 2013-3 · 1 yr 6 mos

* Central client contact for Google Apps (Maps, YouTube, Search, YT Capture, G * Hiscox, and Pharma brands * Managed direct response/acquisition and brand awareness campaigns, primarily SEM and Mobile Display * Led $6MM * mobile only account in Adwords that used AdMob banners, video ads (YouTube), text ads and mobile GDN to drive app downloads for Google Maps, YouTube, G * etc. * Ran $5MM SEM only account to drive sales for Hiscox, doubling spend in 2 years

assistant vp, digital channel marketing

jpmorgan chase & co.

2014-5 - 2016-5 · 2 yrs 1 mo

* Paid search account lead for Credit Cards division (Consumer and Business) and Auto Finance. * Drive account efficiencies through SEM, GDN, advanced Analytics, CRM data, and Remarketing techniques. * Helped transition from agency to in-house team for Credit Cards, amongst other business units. * Craft appropriate strategies that correspond to overall business goals depending on business unit.