Matt Kochanowski

- Lead the GTM and audience strategy for Square’s largest merchant pillars, managing the marketing trajectory for 75% of the company's Gross Payment Volume. - Directed the launch and adoption strategy for high-impact payments features, including Invoices payment acceleration - Spearhead the audience narratives and GTM strategy for Square Releases, the primary vehicle for launching new products and features.

- Directed the global GTM strategy for fulfillment and inventory solutions, including the launch of the Shipment Manager platform; orchestrated the migration of legacy users to a centralized hub and integrated platform functionality into vertical-specific POS GTM plans. - Own the pricing and packaging strategy for Square's platform functionalty, architecting scalable monetization models for Retail and Platform features to drive ecosystem expansion and long-term revenue growth.

- Led the end-to-end GTM strategy for high-impact catalog and promotion commerce features on Facebook and Instagram Shops - Scaled an MVP growth product to 1.5M+ active users by leading global alpha/beta testing programs to refine product-market fit; synthesized customer research to define baseline functionality and influence the long-term commerce roadmap

- Lead go-to-market and roadmap strategy for wide-format and commercial office printers in the North America market - Establish and execute process with cross functional product launch teams to introduce new products to the market - Create and deliver compelling messages and presentations for both in-person and online for webinars and virtual demonstrations

- Managed and lead all marketing activities for Epson Wide-Format product lines in North America market - Coordinated with engineers in global corporate office to develop current and future products - Provided information to upper management for creating and making updates to sales forecasts

- Manage product testing, evaluation, and development of future Professional Imaging products - Coordinate annual trade shows including SGIA, Graph Expo, PPE, and ISA - Provide product expertise and support to national sales team for all Professional Imaging Products - Manage daily maintenance and build new product pages for Epson Professional Imaging website

• Support and train sales team on all product knowledge • Provide technical support to prospective and current customers on hardware and software products. • Work with product management on evaluating new products to add to our product line • Managed and organized all national trade show events including Graph Expo, WPPI, and SGIA

• Converted and analyzed raw data into various sales charts • Vendor Program Management – managed quotas, regulations, and marketing funds for all vendor programs • Created and maintained procedures for all vendor MDF and rebate funds