Matt Greenwald

(Sold May 2025) - Served as hiring lead for all teams at Mahana - Created, launched, and manage company wide job requisition process for all new hires - Designed, launched, and manage internal company intranet for all teams and employees - Created and established company wide hiring processes along with interviewing resources for all employees and hiring managers to refer to when they are leading or participating in a hiring process. - Roles Filled (prior to hiring freeze): Creative Director, Senior Android Engineer, QA Engineer (Supplier), QA Engineer (Mobile)

- Started out as the recruiting lead for all Product teams and grew it from 4 to 18 full time employees - Continued on to lead hiring for all Marketing and Engineering teams - Partnered closely with team leaders and hiring managers - Managed onboarding process for all new employees - Roles Filled (24 hires): - Product: (2x) Director of Product Management, Director of UX Design, (2x) Sr. Copywriter, (2x) Lead UX Researcher, Sr. Product Manager, Sr. Product Designer, Clinical Therapy Design Lead, Clinical Therapy Design Specialist - Marketing: Head of Social Media, Senior Program Manager, Content Manager - Engineering: Lead Data Analyst, Sr. iOS Engineer, Sr. Analytics Engineer, Sr. Design Assurance Engineer, IT Support Engineer, Sr. QA Engineer, Android Engineer, Data Engineer

(Closed their doors in Aug 2023) - Served as the hiring lead for all teams at FanAI and grew the company by over 75% in year one (prior to Covid-19, March 2020) - Roles Filled: - Product & Engineering: Chief Product Officer, Lead Frontend Developer, Lead Backend Developer, Head of Data and Analytics, (2x) Senior Frontend Developer, Senior Backend Engineer, Senior Data Strategist, Jr. Frontend Developer - Sales & Marketing: SVP of Sales, Marketing Manager, Client Services Analyst - Built, implemented, and managed company-wide annual performance management and merit increase systems for all employees. - Managed all HR responsibilities (Trinet) and oversaw all internal systems, technologies and operations - Integrated and managed HubSpot as company CRM - Served as head of sales operations and revamped the sales and contract signing processes - Took on additional responsibilities as project manager for key company wide initiatives

- Responsible for all sales and business development in North America for the food and beverage vertical - Lead marketing and networking efforts for all food and beverage brands - Worked with brands to develop marketing strategies based on their business goals - Managed RFP process for all brands within my vertical and led all brand presentations - Analyzed the analytics of all campaigns and suggested changes to ensure they were being run efficiently

- Managed a full recruitment desk, with a focus on working with startups in the tech and marketing industries - Joined as the second team member on tech & marketing and helped grow the team to 8 - Responsible for all candidate sourcing and initial phone screens, while developing my own clients through cold calling, emailing, and attending marketing events. - Served as the liaison between candidates and clients, in addition to contract negotiations until offer letters were signed - Key Clients: FanAI Inc, Relatable, Brand Knew Marketing, Reely.ai, and Liberty SBF

- Responsible for end-to-end sales cycle for all new business clients on the west coast - Owned each step of the RFP process, including presenting to brand teams - Lead meetings with top media executives to educate them on TVTY’s technology - Managed negotiations with new brands interested in partnering with TVTY to run first campaigns - Brands Signed: New York Life, Duracell, Brandman U, Michelin, Trex, & Outback Steakhouse

- Responsible for supporting the media buying teams for national TV accounts: Scripps Networks, Golden Corral, Ruby Tuesday, Franklin Templeton, Supercell Games, and CarMax - Communicated with national TV networks to ensure accounts were receiving proper media placement Maintained all media schedules, post logs, recap packages, invoices, in addition to resolving billing discrepancies for all accounts