Matt Gennone
Chief Commercial Officer - Products @ Fractal
About
I enable leading companies to grow their business through increased sales and profitability based on using analytics to drive key business decisions. Full experience across the analytics lifecycle from data management, data harmonization, reporting, data visualization platform development and predictive modeling. Have unique experience and insight on how to build and maintain a competitive advantage using analytics to support enterprise clients. Specialties: web analytics, ecommerce, risk analysis, customer analytics, marketing, business analysis, predictive modeling, drivers analysis, market research, segmentation, pricing, modeling, learning algorithms. Companies I have worked with: Clients included: Colgate, General Mills, Johnson & Johnson, GSK, Winn-Dixie, Pepboys, Chico's, Kimberly Clark, Jim Beam, Constellation Brands, Brown Forman, Diageo, P&G, Thermo Fisher, Amway, Nestle, Unilever, Mattel, PepsiCo, Coke, Clorox, Sears, Avon, Americredit, Cashnet, Thinkcash. North American Power, Havas Media, Starcom, Millward Brown, Anderson.
United States
Hoboken
Information Technology & Services
FMCG, Analysis, Strategic Planning, Customer Insight, Business Analysis, Business Strategy, Statistical Modeling, Predictive Modeling, Market Research, Financial Services, Segmentation, Sales, Web Analytics, Data Mining, Marketing Research, Competitive Intelligence, Analytical Skills, Analytics, Agile Methodologies, Cloud Applications
Experience

Vice President Consulting Services and Customer Success
Signals Analytics
Greater New York City Area
Signals Analytics (signals-analytics.com) and its cloud-based data platform, Signals Playbook™, takes unstructured and unconnected external data and turns it into actionable insights for smarter product decisions. Signals Playbook™ connects disparate data collected from consumers, products, markets and technologies to help brands better align with evolving trends. Signals Analytics’ clients include Procter & Gamble, Nestle, Johnson & Johnson, Bayer and 3M. Backed by Sequoia Capital, Qumra Capital, Pitango Growth and TPY Capital, Signals Analytics is advancing the way organizations can use data to be more successful. Forbes: Signals Eliminates The Noise WSJ: In Corporate Intelligence, Think Like Israel Gartner: 2016 R&D Cool Vendor Venture Beat: Data is Revolutionizing Product Development Entrepreneur: Why Leaders Should Emulate Military Intelligence Training When Dealing With Big Data

Applied Intelligence Industry Value Lead - Health and Consumer Services
Greater New York City Area
Lead Industry Value Team to consult with global consumer brand companies to drive growth across marketing, sales and supply chain. Managed North America Portfolio ($100m+), NE Portoflio clients for analytics strategy and transformation, change management, big data architecture, analytics modeling tools and technique selections and implementation. - Managed Health and Consumer Analytics North America portfolio ($100m+) - Developed Industry Solution for Accentures Insights Platform (AIP) across marketing spends, trade promotions, demand planning, assortment decisions. - North East Lead for Analytics strategy and transformation including analytics roadmaps, talent management, operating models, data strategy. - Analytics lead for Accenture's ventures and acquisition group. - Analytics lead for Accenture's data strategy group.

Partner NA Products: Life Sciences, Consumer
Greater New York City Area
Antuit is a global Big Data analytics company that powers faster, smarter decision-making. Our proprietary technologies help clients target, measure and improve mission-critical business metrics and generate tangible ROI. Fortune 500 companies choose Antuit to solve their most pressing business problems. Founded in 2013 and invested in by Goldman Sachs, Zodius Capital and White Bear Capital. Headquartered in New York.

Practice Head, Consumer Goods, Retail and Life Sciences
Greater New York City Area
Fractal is a leader in analytics, visualization and predictive modeling industry with a focus on Fortune 500 organizations. Was a member of the executive board and leadership team. As the 1st US employee of Fractal Analytics lead growth of the organization from 30 to 800+ analytics professionals personally closing 26+ deals with Fortune 500 firms in consumer goods, retail, life sciences and financial services. Had a team of 10 direct reports including sales, inside sales, account management as well as indirect line of reports for analytics consultants, engagement managers. P&L responsibility for analytics services for data management, visualization/BI and predictive modeling. Developed sales strategy and plan, developed new sales and marketing positioning, materials and implemented new sales process and tools. - Developed Saas solutions with client partners for data harmonization (Concordia), Test and learn platform (Trial Run). - Experience in FTE/offshore delivery model for analytics services and custom solution development in pricing, response modeling, marketing mix, assortment, customer lifetime value, eCommerce, visualization (Tableau, Spotfire, QlickView), supply chain. - Analytics strategy and transformation which includes organizational structure and roadmap for analytics centers of excellence.
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