Matt Custage

Manage largest agency accounts on daily basis including running point with client brand marketing teams in achieving channel-specific marketing objectives Create holistic brand strategies and sell-in stories for merchant (buyer) presentations Leverage relationships with retailer internal marketing teams to construct mutually beneficial programming that drives incremental product sales Develop innovative brand activations incorporating a variety of tactics that come to life in-store, digitally (online/mobile), and out of home Significant expertise in Health & Wellness, Apparel, Home Appliances, Toys, As Seen on TV and numerous other categories at Walmart, GNC, Walgreens, Sam's Club, Target, 7-Eleven, Kroger and other major channels

Developed revolutionary concept in out of home media focused on leveraging leisure travelers and the patterns they follow Managed and orchestrated pilot project for proof of concept and served as "pitchman" during initial capital raise and subsequent national rollout Expanded company offering and positioned Wrap Media Group as a key provider of out of home and digital activation services, including overall campaign management Company has seen significant YOY growth since official launch in the summer of 2011

Established as consulting entity to assist companies in need of qualified lead generation and additional growth opportunities Retained by boutique investment bank focused on securing client base which fit specific vertical and financial criteria Identified and engaged target prospects for both buy and sell side transactions

Reported to the Senior Director of Marketing Global Accounts and provided research on various companies and vertical markets in an effort to develop global account plans, identify and target global prospects, and complete an analysis of competitors Supported the Directors of Public Relations and Corporate Communications by writing news releases and podcast scripts, assisting in the ADT AWARE® program Six Sigma process improvement, and helping to plan and execute special media events Assisted in the development and editing of a country specific database which included technical specs, government regulations, product information, and other key data for customers and ADT team members worldwide

Collected, analyzed, and prepared data from Legal, Finance, Marketing, Operations, and Accounting departments in developing a supplemental presentation to be used by executive management Prepared fiscal year 2008 presentations for executive management, provided support for teleconferences with sell-side analysts and major investors, and received exposure to external and crisis communications Participated in the fourth quarter and fiscal year 2007 earnings release presentation and conference call

Developed knowledge of alternative financing methods such as Accounts Receivable financing and provided working capital to small and mid-sized businesses Created and managed monthly company online newsletters, identified and contacted potential clients and referral sources, solicited information

Magna Cum Laude