Matilda Routard

Regional Marketing Specialist APAC @ STULZ

About

Hi, I’m Matilda — nice to connect 👋🏼 Based in Singapore, I support the regional growth of mission-critical cooling technologies for high-density and AI-ready data center environments at STULZ Asia Hub. What started as a new role quickly became a deeper interest in the technologies that enable the future. Being part of this ecosystem means constantly learning about the rapid developments shaping the infrastructure behind AI, Cloud and High Performance Computing. A large part of my job involves translating complex technologies and solutions into clear and practical insights for customers, partners, and the wider communities across the region. I also share industry updates through the STULZ Asia Hub blog and regional newsletter. If you're interested in following developments in data center cooling and digital infrastructure, feel free to explore the latest news here: https://www.stulzasia.sg/newsroom/ or subscribe to the newsletter to stay ahead https://mailchi.mp/stulzasia.sg/newsletter I’m always happy to connect with people enthusiastic about innovation and technology

Country

City

Singapore

Industry

Consumer Goods

Skill

Business-to-Business (B2B), Partnerships, Performance Analysis, Data Centers, Relationship Management, Technical Communication, Product Launch, Hospitality Management, Branding & Identity, Lead Generation, Business Development, Market Research, Community Management, Customer Relationship Management (CRM), Microsoft Power BI, Event Management, Marketing Strategy, Web Design, Microsoft Excel

Experience

Regional Marketing Specialist APAC

STULZ

2024-8 - Present · 2 yrs 2 mos

Singapore

- Manage the annual APAC marketing budget and strategy for 15 territories, aligning campaigns, product launches, events, and strategic initiatives with commercial objectives and market expansion plans. - Translate complex cooling and infrastructure technologies into client-facing value propositions and sales-enablement materials, strengthening thought leadership and brand visibility. - Lead full-cycle product launches, coordinating partner enablement and preparing sales assets. - Support business development through 15+ annual industry conferences, executive networking sessions, and technical workshops, engaging operators, consultants, contractors, and infrastructure partners across Singapore, Taiwan, Malaysia, Indonesia, Vietnam, Thailand and the Philippines. - Develop and manage the STULZ Asia regional website and blog, driving traffic through a regional newsletter and global social media channels. - Leverage LinkedIn and Google Ads to generate top-of-funnel demand, feeding automated lead-qualification funnels and supporting inbound pipeline growth.

Growth & Community Associate

EC-IMPACT

2024-6 - 2024-7 · 2 mos

Singapore

Supported the growth of a ClimateTech venture focused on aviation decarbonization through Sustainable Aviation Fuel (SAF) and decentralized finance solutions by managing community engagement and contributing to the development of a white paper. Sustainable Aviation Fuel / Real-World Asset Tokenization / NFT/ Blockchain / Web3.0 / Sustainable Finance

Marketing & Production Coordinator

"Into the Invisible" exhibition by SJart+

2024-2 - 2024-3 · 2 mos

Singapore

Coordinated operational planning, setup, and digital promotion for the “Into the Invisible” exhibition, supporting event execution and audience engagement.

CRM & Marketing Campaigns Analyst

VeryChic

2023-6 - 2023-12 · 7 mos

Barcelona, Catalonia, Spain

Managed CRM-driven campaign distribution for private sales, tracking performance metrics and engagement data to optimize targeting and segmentation strategies. Translated campaign performance data into actionable insights to support data-driven decision-making.

Marketing and General Assistant

Goa Lisboa rooftop restaurant & club

2022-5 - 2022-7 · 3 mos

Lisbon, Portugal

Supported the development of the venue’s brand identity and digital presence, and launch preparation for a rooftop hospitality concept in Lisbon.

Event Management Assistant

Lifestyling

2022-4 - 2022-7 · 4 mos

Lisbon, Portugal

Supported the planning and promotion of electronic music events, coordinating artist bookings, venue partnerships, and on-site operations.

Digital Marketing Assistant

Groupe FERREIN

2021-5 - 2021-8 · 4 mos

Ville de Paris, Île-de-France, France

Led the digitization of company services and built an inbound lead-generation funnel to strengthen client acquisition and support business development.

Education

ESSEC Business School

2020 - 2024 · 4 yrs

International business program with academic experience across France, Morocco, and Singapore, focusing on innovation, strategic management and digital transformation in global markets