Matías Fernández Sáez

Photography, videography and graphic design for social media.

Photography, videography and graphic design for social media.

Photography, marketing and creative services. Portfolio: xmatias.myportfolio.com

• Act as a copywriter for Employee Advocacy and Brand Profile services, as well as the role of Community Manager for brand profiles in the Digital Reputation area. • Responsible for managing relationships with working groups and thought leaders of the assigned brands. • Ensure error-free writing and spelling, with storytelling appropriate to the message and considering best practices for the platforms where the messages will be shared. • Ability to understand the objectives of the brands and translate them into content proposals. • Advise from expert knowledge on what and how to communicate in each of the profiles you work with. • Coordinate specific communication strategies (campaign activations, launches, site visits, etc.). • Request statistics from thought leaders, along with their transfer and respective follow-up. • Prepare reports. • Conduct research and fact-checking for publishable content. • Maintain a proactive attitude along with organized work. • Stay informed about current news, especially those topics related to the work being done (trends, crises, news, etc.)

• Developed, coordinated, and executed VVS Global multimedia strategy, aligned with the company’s voice and goals. This included determine all aspects of storytelling, set strategic communication plans, and shape the overall brand identity. • Managed, analyzed, and monitored VVS Global social media accounts, while optimizing them and nurturing the digital community for an improved online presence. • Created and edited high-quality, informative content from concept to completion for social media and marketing collateral in the form of engaging photos, graphic designs, copywriting, and long-short format videos. • Coordinated all aspects of multimedia creation from concept to completion, including scheduling shoots, coordinating with team members, and ensuring all necessary resources are available.

• Cosmetofood Chile S.A. dermocosmetic spin off. • Co-led brand storytelling, development and digital identity. • Executed and directed studio photoshoots from start to finish: this included developing shot lists, briefing in the teams, sourcing props/backdrops, and providing creative direction while on set. • The work produced was acknowledged for brand innovation and received Chilean government funding in the amount of CAD $82,000.

• Sourced, chased, and researched news to publish written articles across the various company’s media platforms under tight and multiple deadlines. • Collaborated with a newsroom team to produce informative content and story ideas for an audience of over 300 thousand followers. • Performed on-air news readings, while staying updated on current local and international affairs. • Managed the radio’s social media accounts through content management systems (CMS). • Helped save significant marketing dollars by leveraging my own photography, lighting, and photo retouching skills.

• Fact-checking for the 2021 Chilean presidential election. Verification of public speeches, political debates, and interviews. Pontifical Catholic University of Chile and National Television of Chile collaboration.

• Hired by Innovation Master students for the development of audiovisual products focused on water droughts in Chile.

Documentary & Artistic Photography Diploma.

Bachelor of Social Communications and professional title of Journalist.

Currently enrolled in Media Relations (Mktg. 1019) and Essentials of Marketing (Mktg. 1102) courses.