Matthew Wilson

• Partnered with 20+ of the top A-Rated insurance carriers • Mentored agents in states across the country to start up their own remote companies • Consistently in the top ranking in individual and team sales • Built a turn-key system to help train new agents as they launch their businesses • Partner with HR teams to deliver portable, voluntary life insurance benefits • Design education-first financial wellness programs • Remove payroll and administrative burden from benefit delivery • Support employee protection and retention

DUTIES Full-service advertising, public relations and digital marketing firm with a focus on research, analytics and return on investment. • Administer overall agency operations which include handling direct reports from all managers on a weekly basis; attending meetings with CEO and other executives; and directing conflict resolution and goal setting efforts • Develop and provide monthly financial reports and profitability projections to the CEO • Provide strategic oversight to a creative team responsible for designing and presenting marketing campaigns for up to 12 different clients at any given time • Work along side the CEO and the sales team to pitch and secure new business accounts • Direct all efforts to maximize profitability and increase efficiency of the Creative Department • Assume full management accountability for monthly projections, billing, systems improvement and implementation, human resource, troubleshooting, brainstorming, and internship program • Pioneer and develop the creation and utilization of the creative filing system for the company • Implement efficient supervision and execution of up to 100 jobs per month • Design creative materials and campaigns of all kinds, including online, social and traditional media, branding, packaging, design, copywriting, layout, directing photo and video shoots, producing, presenting, recording, editing and public speaking • Develop, direct and/or produce seven Super Bowl commercials

RESULTS • Written, directed and produced hundreds of radio commercials, dozens of television spots, including 6 Super Bowl commercials. • Creative concepting and execution of "Homie for Senate" campaign, which garnered an ROI of $84 for every dollar spent. Plus, received a Gold ADDY award. • Creative directing, concepting, presenting and implementing creative strategies across multiple platforms for the two longest-standing agency accounts of 18 years, compared to an industry average of less than 3 years. • Creative marketing, design, strategy, production and implementation for Fulton Homes robust online and social media campaign, resulting in a 60% increase in website page views within six months and over 388,000 clicks from Facebook advertising alone. • Creative lead for Arizona Kidney Foundation’s “Know your GFR” campaign with TV, radio, collateral and two websites, which garnered over $230K in media attention in a single quarter. • Creative lead for the 2015 Salsa Festival campaign, which nearly doubled the fundraising from the previous year ($140,000) and increased event attendance from 20,000 to 60,000. • Creative lead on repositioning campaign and mini-documentary for plastic surgeon which increased Facebook likes from 658 to 2,023 in two months and garnered over $1M in media exposure (a 91:1 ROI). • Developed and launched “Love your Garage” campaign, resulting in a 12% increase in sales when the market was down 35-40% and a 500% increase in traffic to client’s retail locations. • Developed and launched “Elevate your Life” campaign for local homebuilder, resulting in a 150% increase in home sales within two weeks of launch and a 62% increase in traffic after launch. • Developed and launched Shamrock Food’s “Dine4AZ” campaign which included a full rollout of campaign branding, television, radio, website, collateral, outdoor, online campaigns and nearly 40 restaurant promotional videos, all of which garnered over $100K of media coverage in the first two days.

I write and contribute articles to Entrepreneur.com on the topics of: • Goal setting • Time management • Productivity • Habits • Ownership mentality • Mindset & belief systems

Company that researches, develops and brings to market new innovative and promising products by negotiating licensing deals with manufacturers. • Student at InventRight • Worked on several new product innovations for licensing • Initiated the launch of the product development company • Created, developed, produced, manufactured and licensed a product which is currently sold in bookstores all across the country

• Interfaced with Vistage colleagues in a monthly basis to share ideas; resolved business challenges; identified solutions, and developed each other as professionals • Sustained collaboration with other business executives from different chapters in order to contribute to corporate and individual growth of each organization • Took part in developing various programs which included Peer Group Sessions, One-to-One Mentoring, Expert Speaker Workshops, and Online Resources and Connectivity • Promoted professional accountability for members with regard to their plans and solutions

Affiliated with the national AMERICAN ADVERTISING FEDERATION, AAFMP members join with other advertising clubs across the nation to ensure high ethical standards are maintained in the advertising profession. AAF Metro Phoenix upholds the highest standards in advertising and join with other local organizations to provide education and continued qualitative growth for our profession in the Phoenix community. Responsibilities included: • Rendered support to the board in developing and promoting American Advertising Federation of Metropolitan Phoenix (AAFMP) • Co-chaired the 2011 ADDY Awards, the largest AAFMP event of the year

Full-service publishing, advertising and public relations firm • Provided primary assistance to the creative director in designing campaigns, production, design, and layouts; communicating with clients; putting together pitches; and presenting creative work • Spearheaded employees and freelancers to create marketing materials for numerous clients and industries, including Slime, Cactus Flower, American LeMans Series, Central Texas Medical Center, Goodwill, and the National Medal of Honor Society

• Developed layouts and managed television and radio production • Functioned as lead creative representative for the agency’s largest accounts, including the Arizona Department of Health Services and Arizona Nutrition Network • Obtained promotion to senior art director within six months of tenure