Mathias Lundblad

As Senior Operating Executive for ABUS USA, I hold full enterprise responsibility for strategy, operations, and financial performance. I lead a multi-site, cross-functional organization that includes sales, marketing, operations, supply chain, finance, IT, and manufacturing and assembly. * I serve as the primary operating partner to family ownership and global leadership. * I lead organizational scaling, leadership development, and the design of operating cadence. * I drive KPI-based performance management and ensure disciplined execution. * I lead enterprise-wide systems and process improvements, including a global ERP initiative. * Known internally as an integrator and execution engine translating strategy into results

Served in an executive leadership role with P&L responsibility, driving growth, expansion, and new business development throughout the North American market. * Developed and launched new business segments and commercial channels to support organizational growth. * Established strategic OEM and partnership relationships to enhance market presence. * Led both organic and inorganic growth initiatives to expand business operations. * Defined multi-year product and growth roadmaps for the Americas region. * Collaborated closely with the CEO and executive leadership team to align business strategies.

AServed in a senior global operating role with P&L responsibility for the golf equipment business, leading teams across EMEA, APAC, and the Americas. * Led global strategy, product portfolio, and go-to-market execution * Managed cross-regional leadership teams and key global accounts. * Collaborated closely with the Global President and senior leadership. * Balanced global brand consistency with effective local market execution. * Achieved sustained growth through disciplined execution and effective portfolio management.

Directed global business and product strategy for Wilson’s golf ball portfolio. * Managed the global product pipeline and long-term roadmap for the golf ball business. * Developed and executed market-specific go-to-market and marketing strategies across international regions * Led cross-functional teams in R&D, finance, sales, and marketing to deliver new product initiatives. * Managed relationships with a diverse customer base, including international sporting goods retailers, specialty accounts, and mass merchants such as Walmart and Target. * Led multiple successful product launches, including the DUO golf ball, which became a category market share leader in its first year. * Established a reputation for delivering commercially successful products in a highly competitive global market.

Served in a board-level role with responsibility for strategy, governance, and organizational direction. Led strategic initiatives to support U.S.–Sweden business expansion and cross-border partnerships. Advised executives, founders, and leadership teams on growth strategies and market entry. Contributed to board discussions on program development, executive engagement, and long-term value creation.

Senior operating executive with full P&L and operational responsibility for multiple subsidiaries in manufacturing, international distribution, sales, and marketing. * Led international expansion and market entry initiatives. * Executed acquisitions and managed post-merger integration. * Built leadership teams and enhanced existing organizational structures. * Collaborated with the Group CEO and served on the executive board.

Held a commercial leadership position, restructuring the sales organization to drive accelerated growth. * Redesigned go-to-market and sales processes to improve efficiency and effectiveness. * Expanded business operations into new international markets. * Led successful product launches and commercial initiatives. * Promoted to Managing Director based on performance

Held an early-career role developing and commercializing professional sports properties in the Scandinavian market. * Supported the commercialization of golf, tennis, and soccer properties. * Contributed to sponsorship, partnership, and commercial rights programs. * Gained foundational experience in brand monetization and go-to-market execution.