Mathew Chinta

Customer service refers to the assistance an organization offers to its customers before or after they buy or use products or services. Customer service includes actions such as offering product suggestions, troubleshooting issues and complaints, or responding to general questions. Each customer service interaction is an opportunity to grow your business. Great customer service is a competitive differentiator that drives brand loyalty and recognition. To better understand the importance and the changing nature of customer service, it helps to understand the move from single channel to multichannel customer service as a key aspect of business success. Creating brand advocates: Happy customers tend to be loyal, repeat customers, and keeping customers by providing exceptional customer service is usually much less expensive than trying to attract new customers. Increasing revenue: Better customer service can lead customers to purchase more products and services, which leads to higher revenue. Driving brand differentiation: Some companies stand out from competitors—even if they offer equivalent products—by providing amazingly relevant and personalized customer service.