Mathews Dara

- Managed testing in UAT, Staging, and Live environments previously handled by the developer. - Proficiently converted user stories into test cases to ensure comprehensive test coverage. - Collaborated effectively with maintenance and support teams as the sole tester, ensuring seamless communication and issue resolution. - Developed detailed test cases for all tickets, actively engaging with internal and client users to improve project stability. - Executed tests and analyzed results in alignment with client requirements, ensuring high-quality deliverables.

- Developed and led demand generation methodologies to boost prospect engagement. - Executed lead campaigns analysing performance for ongoing improvement. - Conducted thorough market research to discover new target demographics and expanding customer bases. - Tailored solutions were created for clients addressing their unique needs to achieve their objectives. - Negotiated contracts and agreements fostering profitable business relationships. - Utilised CRM tools to track leads and analyse data optimising sales efforts. - Performed competitor analysis to identify market gaps and capitalise on opportunities. - Established a robust sales pipeline by qualifying and nurturing leads through outreach.

- Conducted market research to gather essential information for the company. - Identified and targeted key market segments and end-users of the product. - Built and maintained a comprehensive prospective company database. - Utilised various sources to collect vital contact information. - Provided the Sales team with crucial data support. - Generated high-quality leads, resulting in a 30% increase in new business opportunities. - Developed new accounts in previously untapped markets, leading to a 25% expansion in the customer base.