Matheus Simões Silvério

- Management of the Digital Marketing team (8 people), responsible for hiring, individual development plans, and continuous feedback; - Consultative support in media and digital performance for a portfolio of clients in the real estate sector; - Responsible for defining and achieving OKRs aligned with the company's strategic planning. Coordination of campaigns with the media team on platforms such as Facebook Ads, Google Ads, Waze Ads, TikTok Ads, programmatic media, and vertical portals; Managerial oversight of CRM and sales funnel, focusing on identifying optimization and growth opportunities; - Creation and management of campaign schedules, as well as contract negotiation for cross/upsell opportunities and commercial presentations for prospects; - Development and execution of marketing actions integrating social media, digital communication, and branding campaigns to enhance brand awareness; - Data analysis and performance monitoring to refine strategies, drive market development, and achieve sales objectives; - Use of the agile Kanban methodology. Results: - 150% revenue growth in the business unit; - Expansion of the client base, tripling the number of managed accounts; - Significant reduction in net churn, ensuring high client retention; - Implementation of a Big Data project for data enrichment, increasing mid-funnel growth by over 20%.

- Responsible for the product launch project (credit card) for Mastercard and 360° account management: planning, CRM, media, social media, creative, production, BI, technology, and customer service; - Worked on performance and branding campaigns, validating and presenting tactical and strategic plans directly to the client; - Managed film and photo productions, including scheduling, PPM, production supervision, and final approval of materials. Result: - Exceeded the initial target of 500K, reaching over 1 million cards issued in just six months.

- Responsible for managing the accounts of Giraffas, Frooty, Bacardi, and Cartão Mais!, overseeing all stages of planning, creative development, production, media, and customer service; - Primary point of contact between client and agency, developing communication briefings and ensuring the execution of strategies aligned with expectations; - Presentation of strategic and tactical plans to clients, ensuring alignment and effectiveness of innovative actions; - Responsible for project billing and production costs. Result: - Developed a report to analyze worked hours versus demand, enabling effective monitoring of deliverables and workload management.

- Contact with the dealership network to provide support in pricing and commercial strategies; - Monitoring of pricing and incentives in the automotive market; - Monthly closing and analysis of incentive KPIs, as well as formatting and validation of commercial actions.

- Worked at Esporte Interativo Channel; - Managed advertising campaigns on TV and digital for major clients such as: Decolar.com, Dorflex, Ultrafarma, Nike, Google, Nissan, and Wizard; - Developed post-sales strategies for clients, including liaising with advertising agencies and monitoring the quality of content deliverables in programs.