Matheus Manfrin

Senior Market Analyst @ Eaton

About

With over 6 years of experience as a Market Analyst in the manufacturing sector, I have developed deep expertise in data analysis in the automotive industry. My analytical approach and strategic insights have contributed to significant results for leading manufacturers, consistently driving growth and operational efficiency.I have successfully led complete customer portfolio mapping and optimization initiatives, both for our organization and by benchmarking competitors. By leveraging deep-dive research, market intelligence, and advanced tools such as Power BI and Excel, I integrated insights from consulting partners, sales, and engineering teams to deliver actionable strategies.In my previous role as a Commercial Analyst, I supported project launches and achieved price recoveries above KPIs. This was accomplished by proactively identifying and capitalizing on sales opportunities, utilizing data-driven market analysis, and fostering close collaboration with sales engineers and technical experts.I continuously invest in my professional development, holding an MBA in Business Administration and Management. I am fluent in English and have intermediate proficiency in Spanish, enabling effective communication in multinational environments.Email: matheus.manfrin97@gmail.com WhatsApp: +55 (19) 99876-7626 Market Analysis | Sales Strategy | Customer Portfolio | Competitive Intelligence | Price Optimization | Business Development | Project Acceleration | Data-Driven Decisions | Power BI | Advanced Excel | Cross-Functional Collaboration | Commercial Analysis | Stakeholder Engagement | Product Launch | Market Research | Manufacturing Industry | Negotiation | Technical Sales | Strategic Planning | Communication Skills

Country

Brazil

City

Greater Campinas

Industry

Consumer Goods

Skill

Market Analysis, Contract Negotiation, Data Analysis, Business Development, Customer Relationship Management (CRM), Strategic Negotiations, Customer Requirements, Communication, Strategic Thinking, Social Media Marketing, Sales Presentations, Business Analysis, Organization Skills, Presentation Skills, Soft Skills, New Business Development, Teamwork, Business-to-Business (B2B), Microsoft PowerPoint, Business Relationship Management

Experience

Senior Market Analyst

Eaton

2024-11 - Present · 1 yr 10 mos

Valinhos, SP

• Responsible for 55% of South America's sales planning achieved through data-driven forecasting, CRM system optimization, and cross-functional collaboration with sales, operations teams and engineering teams. • 100% customer portfolio development enabled by comprehensive database creation, competitor product mapping, and advanced market intelligence tools. • Full development of 5-year sales and strategy plan for truck and bus sectors achieved through collaboration with executive management, KPI-driven market assessment, and ROI analysis. • Over 10% enhancement in sales conversion rates supported by actionable insights from market trend analysis and customer segmentation.

Market Analyst

ZF Group

2021-12 - 2024-11 · 3 yrs

Brazil

• Strengthened market positioning and regulatory compliance ensured by proactive monitoring of macroeconomic trends, upcoming regulations, and electrification fleet projects across Latin America. • 15% improvement in sales forecast accuracy enabled by consolidation of multi-country data, SAP analytics, and advanced market segmentation for trucks, buses, and agricultural machinery. • 20% acceleration in go-to-market strategies achieved through comprehensive competitor analysis, new product viability studies, and cross-functional collaboration with manufacturing and sales teams.

Commercial Analyst

ZF Group

2021-6 - 2021-12 · 7 mos

Brazil

• Management of over 20% of the company’s sales portfolio achieved through strategic negotiation, quotation development, and opportunity tracking with automaker clients using CRM and SAP systems. • Acceleration of new project launches with automaker partners ensured by coordination of cross-functional teams in Europe and Asia, technical valuation of quality, price, and delivery, and streamlined communication channels. • Strengthening of commercial pipeline established by proactive identification and pursuit of sales opportunities, leveraging data-driven market analysis and collaboration with sales engineers and technical teams. • Enhancement of negotiation outcomes delivered via rigorous benchmarking, competitive pricing strategies, and compliance with OEM requirements, supporting revenue growth and sustained client partnerships.

Sales Intern

ZF Group

2020-1 - 2021-6 · 1 yr 6 mos

Brazil

Technical Intern

Tetra Pak

2016-2 - 2017-12 · 1 yr 11 mos

Monte Mor, São Paulo

Education

MBA USP/Esalq

Business Administration and Management, General

2022-10 - 2024-10 · 2 yrs 1 mo

Universidade de São Paulo (USP) is the oldest University in Brazil and one of the most prestigious higher education and research institutions in Latin America. 1st in THE (Times Higher Education) Latin America 2026.

Universidade Estadual de Campinas

Mechatronics, Robotics, and Automation Engineering

2016 - 2021 · 5 yrs

Unicamp (Universidade Estadual de Campinas) consistently ranks as a top university in Latin America as 2nd on THE (Times Higher Education) Latin America 2026.