Matangi Agrawal

Working at the intersection of media, communication, and strategy to enhance POCT Group’s brand narrative. I collaborate across teams to design and implement content strategies that elevate our voice in the healthcare industry and build lasting stakeholder trust.

Passionate about crafting compelling narratives and visually stunning campaigns that drive exceptional results for direct-to-consumer brands. With a focus on delivering measurable ROI, I specialize in: Developing strategic creative concepts that resonate with target audiences Leveraging data-driven insights to optimize campaign performance Collaborating closely with clients to understand their unique brand story Staying up-to-date on the latest trends in digital marketing

*Create content calendars and define content priorities based on marketing campaigns and business objectives. *Oversee content creation across various formats (blogs, social media, videos, etc.). *Conduct market and audience research to understand customer pain points and preferences. *Work with designers, copywriters, and other content creators to produce high-quality content. *Experiment with innovative content formats like video, podcasts, and interactive content to engage audiences. Industries and Brands 1. Food & Beverages : The Fancave Cafe & The Beer Cafe 2. Tableware :The Clay Craft India 3. Apparel & Fashion : Tranquil Trends 4. Home Furnishings : Hokipo 5. Jewelry : Punjab Jewellers & Sons, Lala Jugal Kishore Jewellers 6. Home Decor : Mirzapur Kaleen & Rugs

As Josh City Club Ambassador for Josh application, I managed local influencers from Lucknow and coordinated with creators in my region. Responsibilities included organizing events and driving app growth through influencer marketing.

Managed content creation, shooting, editing, and posting videos on Instagram for clients. Additionally, I oversaw brand growth strategies and promotional offers for Salonline.

At Creatorshala, I learned Instagram marketing and personal profile growth strategies. Through hands-on experience, I mastered content creation, audience analysis, and community management. Equipped with these skills, I excel in driving successful Instagram campaigns and nurturing a strong personal profile presence.