Mat Brechtel

Mat Brechtel is passionate about helping businesses and entrepreneurs protect their reputation, defend their rights, and build their following. Mat has extensive experience in consumer goods and technology, branding and marketing online and offline, digital assets and software, copyright protection, and the enforcement trade secrets. His legal expertise covers the statutory and legal regimes protecting such intellectual property and intangible assets. Mat has represented a many well-known international brands before courts and tribunals in protecting and defending their trademarks and reputation within Canada. Mat provides advice to entrepreneurs regarding the use of IP assets online, navigating novel challenges with trademark use, software and app copyright issues, streaming, and other emerging platform issues. Mat has particular experience addressing the complexities that arise with multi-jurisdictional litigation, and has acted on behalf of clients obtaining evidence in Canada for use in legal proceedings around the world, and clients concurrently enforcing their intellectual property rights in multiple jurisdictions. Mat has appeared before Supreme Court and Court of Appeal of British Columbia, before the Federal Court and Federal Court of Appeal, the Ontario Superior Courts, the Trademarks Opposition Board, and in several international arbitrations