Massimo Toni

- Defining and managing directly countries business plan in term of sales, costs, market share, market positioning for Medical Industry - Coordinating internal and external teams (national – USA and international – UK, China, Brazil, Italy), both account managers and cross functional staff in order to manage specific multi customers projects - Developing new business in terms of acquiring new customers, increasing current customers’ profitability and realizing new innovate products for new and existing business (including OEM sales). - Developing sales and market strategies and support the global corporate innovation process

Chief executive officer of the Italian branch. International Sales and Business development Director

Person in charge to develop the new business development at national and international level cross industries. This took the form of a very hands on role and included: - Responsible for devising new initiatives to maximize sales, marketing and revenue generation through developing and implementing new trade exhibitions - Responsible for market search, target sectors and acquisitions identification, following these to profitable sales and new business developments - Negotiating and maintaining significant and complex long term strategic relationships with the top management of industrial associations and national and international key player companies - Head of Sales Business Unit

Person in charge to realize a bottling plant simulator