Mason Bendewald
Pursuing MFA in FILM at VCFA/CalArts @ Vermont College of Fine Arts
About
After a long and successful career as a commercial director in Los Angeles, Mason went back to school and received a Master's degree in Film from VCFA, a CalArts affiliate, and wrote his first feature narrative film called Should Amy Swim, about a high school grappling with the fate of a trans swimmer and wheater or not she should be allowed to compete on the girls swim team. Mason received a Fellowship from the Center for the Arts + Social Justice and shot a shorter version for part of his thesis called The MACHINE. Mason is scheduled to shoot the feature in the summer of 2026. --------- Mason has an extensive track record creating and producing world-class fitness content. He directed, produced products that have sold hundreds of millions, including the world-famous P90X Extreme Home Fitness franchise series. His reputation in the industry over the past two decades is that of a leader and a creative director who is constantly challenging the boundaries of fitness and transforming trainers into elite on-camera talent. Mason consulted for the tech start-up TONAL, and he served as Chief Production Officer for DailyBurn.com (an IAC Company), creating the first extensive streaming library of premium workouts. He created the original content for Cyberobics, owned by Europe's largest gym, McFit GmbH of Germany. He ran the most successful test group NodicTrack ever had, studying 60 participants on the FusionCST and X22i InclineTrainer, and created commercial assets that had a dramatic impact on sales. Mason consults for startups and established brands specializing in casting, training, and development of talent. He also advises on production studio set-up and creating production playbooks for enterprise solutions. Some Credits: The Loft Series - new workout content by MEGAMACE available for license, including: Yoga, Pilates, HIIT, Cycling, Strength Conditioning, and more. NordicTrack (ICON Health & Fitness): national spot for FusionCST, 90-day Test Group group and exhaustive assets including before and after photography, interviews, and weights and measurements. DailyBurn.com Catalog - 200+ titles including: Black Fire with Bob Harper, Inferno, Inferno HR, True Beginner, LTF (Live to Fail), TBT (Tactical Bodyweight Training), DB Yoga, MOVE! Beachbody Catalog: P90X, P90X+, P90X2, RevAbs, Slim in 6, P90X One on One Volumes 1 through 3, Ten Minute Trainer, Fit Kids Club, & The Shakeology Workouts and the P90X iPhone App. Mason has also directed the critically acclaimed documentary TUNAHAKI, available on Amazon Prime
United States
Greater Chicago Area
Higher Education
Acting, Film Director, Audio Mixing, Writing, Consulting, Casting Talent, Casting, Talent Booking, Talent Development, Video Director, Producer, Talent Developer, Chief Production Officer, Coaching, Video Production, Fitness, Creative Direction, Leadership, Film, Entertainment
Experience

Pursuing MFA in FILM at VCFA/CalArts
CalArts
I'm grateful to be back in school after 28 years of running my production company. It felt like the right time to go after my dream of getting a terminal degree so I can give back to teaching in the academy system. Advisors at VCFA/CalArts have inspired me; visiting filmmakers and speakers and working with my new film cohort have been life-changing. It's strange how leaving LA has given me a great new creative outlook again. I'm looking forward to sharing the films I create and this new journey I am on. Thank you for reading and following me on this new chapter in my life and career.

Director / Producer
Los Angeles, CA
Mason founded MEGAMACE in 1995 and quickly built it into the most sought after production company in the space, over the years producing thousands of titles and some of the most successful and recognizable brands in the industry including the best selling series of all time the P90X franchise for Beachbody.com

Performance Coaching
Cesena, Emilia-Romagna, Italy
I was invited by Technogym's Content Director, Attilio Grilloni to work with his six top-International Trainers. Leading them through a series of practical lessons designed to open up their performance on camera, enhancing their engagement with their audiences and creating a deeper more powerful connection. Topics Covered: Unlearning Bad Habits & Finding Your Unique You - Trainers will unlearn some old bad habits and identify what makes a great performances. They also investigate their own unique qualities building a more natural and organic voice so they can better entertain and connect with their audiences. Solid Intros & Killer Closes - Trainers create simple unique scripts so they have confidence every time they step in front of the camera and will sign off with clear confidence every time. Story Telling - Trainers will learn how to share personal stories and connect bigger ideas to their workouts and purpose. This skill has the ability to build larger platforms from which trainers can reach a larger and deep audience base when mastered.

Performance and Production Consulting/Coaching
Dubai, United Arab Emirates
Mason took the Platform trainers on a journey, teaching them new skills and leading them to discover their own hidden talents, enhancing their engagement with their audiences and creating a deeper more powerful connection. Topics Covered: Unlearning Bad Habits & Finding Your Unique You - Trainers will unlearn some old bad habits and identify what makes a great performances. They also investigate their own unique qualities building a more natural and organic voice so they can better entertain and connect with their audiences. Solid Intros & Killer Closes - Trainers create simple unique scripts so they have confidence every time they step in front of the camera and will sign off with clear confidence every time. Story Telling - Trainers will learn how to share personal stories and connect bigger ideas to their workouts and purpose. This skill has the ability to build larger platforms from which trainers can reach a larger and deep audience base when mastered.

Performance and Production Consulting/Coaching
FLOW WITH MIRA
Jakarta, Indonesia
worked closely with FWM building Mira's online performance and production techniques

On-Camera Workshop
Newport Beach, California, United States
I was invited by the Senior Talent Producer, Cassie Piasecki to get in the ring with the elite trainers of FightCamp and work with them on-camera and lead them through exercise I've developed over the past 20 years to take trainers from OK to Masterful on-camera. This is a privilege and honor for me given their reputation and talent. FightCamp is an in-home workout utilizing studio-quality equipment and powerful tech to maximize the user experience and performance.

Production Consulting, Casting and On-Camera Talent Coaching
San Francisco Bay Area
Tonal hired Mason Bendewald as a recognized veteran and leader in the fitness space to cast and coach on-camera talent in the San Francisco and Los Angeles markets. "Tonal is the world's most intelligent home gym and personal trainer."

Producer and Director
Berlin Area, Germany
Managing a production budget of 2.5MM Mason was called on by Europe's largest gym chain, McFit GmHb to create world-class workouts in jaw dropping locations. In two years Mason produced some of the most cinematic programs ever produced in the fitness industry.
Mason Bendewald's Contact Information
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