Mason Bendewald

Mason Bendewald

Pursuing MFA in FILM at VCFA/CalArts @ Vermont College of Fine Arts

About

After a long and successful career as a commercial director in Los Angeles, Mason went back to school and received a Master's degree in Film from VCFA, a CalArts affiliate, and wrote his first feature narrative film called Should Amy Swim, about a high school grappling with the fate of a trans swimmer and wheater or not she should be allowed to compete on the girls swim team. Mason received a Fellowship from the Center for the Arts + Social Justice and shot a shorter version for part of his thesis called The MACHINE. Mason is scheduled to shoot the feature in the summer of 2026. --------- Mason has an extensive track record creating and producing world-class fitness content. He directed, produced products that have sold hundreds of millions, including the world-famous P90X Extreme Home Fitness franchise series. His reputation in the industry over the past two decades is that of a leader and a creative director who is constantly challenging the boundaries of fitness and transforming trainers into elite on-camera talent. Mason consulted for the tech start-up TONAL, and he served as Chief Production Officer for DailyBurn.com (an IAC Company), creating the first extensive streaming library of premium workouts. He created the original content for Cyberobics, owned by Europe's largest gym, McFit GmbH of Germany. He ran the most successful test group NodicTrack ever had, studying 60 participants on the FusionCST and X22i InclineTrainer, and created commercial assets that had a dramatic impact on sales. Mason consults for startups and established brands specializing in casting, training, and development of talent. He also advises on production studio set-up and creating production playbooks for enterprise solutions. Some Credits: The Loft Series - new workout content by MEGAMACE available for license, including: Yoga, Pilates, HIIT, Cycling, Strength Conditioning, and more. NordicTrack (ICON Health & Fitness): national spot for FusionCST, 90-day Test Group group and exhaustive assets including before and after photography, interviews, and weights and measurements. DailyBurn.com Catalog - 200+ titles including: Black Fire with Bob Harper, Inferno, Inferno HR, True Beginner, LTF (Live to Fail), TBT (Tactical Bodyweight Training), DB Yoga, MOVE! Beachbody Catalog: P90X, P90X+, P90X2, RevAbs, Slim in 6, P90X One on One Volumes 1 through 3, Ten Minute Trainer, Fit Kids Club, & The Shakeology Workouts and the P90X iPhone App. Mason has also directed the critically acclaimed documentary TUNAHAKI, available on Amazon Prime

Country

United States

City

Greater Chicago Area

Industry

Higher Education

Skill

Acting, Film Director, Audio Mixing, Writing, Consulting, Casting Talent, Casting, Talent Booking, Talent Development, Video Director, Producer, Talent Developer, Chief Production Officer, Coaching, Video Production, Fitness, Creative Direction, Leadership, Film, Entertainment

Experience

Vermont College of Fine Arts

Pursuing MFA in FILM at VCFA/CalArts

Vermont College of Fine Arts

LinkedIn
2023-8 - 2025-7 · 2 yrs

CalArts

I'm grateful to be back in school after 28 years of running my production company. It felt like the right time to go after my dream of getting a terminal degree so I can give back to teaching in the academy system. Advisors at VCFA/CalArts have inspired me; visiting filmmakers and speakers and working with my new film cohort have been life-changing. It's strange how leaving LA has given me a great new creative outlook again. I'm looking forward to sharing the films I create and this new journey I am on. Thank you for reading and following me on this new chapter in my life and career.

MEGA MACE The Fitness Production Company

Founder/Owner

MEGA MACE The Fitness Production Company

LinkedIn
1995-1 - 2023-12 · 29 yrs

Los Angeles, California, United States

MEGA MACE The Fitness Production Company

OK to Masterful On-Camera

MEGA MACE The Fitness Production Company

LinkedIn
2020-4 - 2021-4 · 1 yr 1 mo

Los Angeles, California, United States

MEGA MACE The Fitness Production Company

Director / Producer

MEGA MACE The Fitness Production Company

LinkedIn
1995-1 - 2020-12 · 26 yrs

Los Angeles, CA

Mason founded MEGAMACE in 1995 and quickly built it into the most sought after production company in the space, over the years producing thousands of titles and some of the most successful and recognizable brands in the industry including the best selling series of all time the P90X franchise for Beachbody.com

Technogym

Performance Coaching

Technogym

LinkedIn
2022-6 - 2022-6 · 1 mo

Cesena, Emilia-Romagna, Italy

I was invited by Technogym's Content Director, Attilio Grilloni to work with his six top-International Trainers. Leading them through a series of practical lessons designed to open up their performance on camera, enhancing their engagement with their audiences and creating a deeper more powerful connection.  Topics Covered: Unlearning Bad Habits & Finding Your Unique You - Trainers will unlearn some old bad habits and identify what makes a great performances. They also investigate their own unique qualities building a more natural and organic voice so they can better entertain and connect with their audiences.  Solid Intros & Killer Closes - Trainers create simple unique scripts so they have confidence every time they step in front of the camera and will sign off with clear confidence every time.  Story Telling - Trainers will learn how to share personal stories and connect bigger ideas to their workouts and purpose. This skill has the ability to build larger platforms from which trainers can reach a larger and deep audience base when mastered.

BoxUnion

Performance and Production Consulting/Coaching

BoxUnion

LinkedIn
2021-9 - 2021-12 · 4 mos

Los Angeles, California, United States

Workshopped with the on-camera talent at BoxUnion and TitleBoxing's digital team. And coached the production crew on how to get the most out of limited equipment and a tight budget.

PLATFORM - Award Winning Boutique Studio

Performance and Production Consulting/Coaching

PLATFORM - Award Winning Boutique Studio

LinkedIn
2021-10 - 2021-10 · 1 mo

Dubai, United Arab Emirates

Mason took the Platform trainers on a journey, teaching them new skills and leading them to discover their own hidden talents, enhancing their engagement with their audiences and creating a deeper more powerful connection.  Topics Covered: Unlearning Bad Habits & Finding Your Unique You - Trainers will unlearn some old bad habits and identify what makes a great performances. They also investigate their own unique qualities building a more natural and organic voice so they can better entertain and connect with their audiences.  Solid Intros & Killer Closes - Trainers create simple unique scripts so they have confidence every time they step in front of the camera and will sign off with clear confidence every time.  Story Telling - Trainers will learn how to share personal stories and connect bigger ideas to their workouts and purpose. This skill has the ability to build larger platforms from which trainers can reach a larger and deep audience base when mastered.

FLOW WITH MIRA

Performance and Production Consulting/Coaching

FLOW WITH MIRA

2021-7 - 2021-8 · 2 mos

Jakarta, Indonesia

worked closely with FWM building Mira's online performance and production techniques

FightCamp

On-Camera Workshop

FightCamp

LinkedIn
2021-4 - 2021-4 · 1 mo

Newport Beach, California, United States

I was invited by the Senior Talent Producer, Cassie Piasecki to get in the ring with the elite trainers of FightCamp and work with them on-camera and lead them through exercise I've developed over the past 20 years to take trainers from OK to Masterful on-camera. This is a privilege and honor for me given their reputation and talent. FightCamp is an in-home workout utilizing studio-quality equipment and powerful tech to maximize the user experience and performance.

Tonal

Production Consulting, Casting and On-Camera Talent Coaching

Tonal

LinkedIn
2018-11 - 2020-1 · 1 yr 3 mos

San Francisco Bay Area

Tonal hired Mason Bendewald as a recognized veteran and leader in the fitness space to cast and coach on-camera talent in the San Francisco and Los Angeles markets. "Tonal is the world's most intelligent home gym and personal trainer."

Supernatural

Casting and On-Camera Talent Coaching

Supernatural

LinkedIn
2019-6 - 2019-8 · 3 mos

Greater Los Angeles Area

Mason was hired to find and train lead talent for SUPERNATURAL (VR) which was purchased by META® shortly after.

CYBEROBICS

Producer and Director

CYBEROBICS

LinkedIn
2015 - 2018 · 3 yrs

Berlin Area, Germany

Managing a production budget of 2.5MM Mason was called on by Europe's largest gym chain, McFit GmHb to create world-class workouts in jaw dropping locations. In two years Mason produced some of the most cinematic programs ever produced in the fitness industry.

Education

Vermont College of Fine Arts

Vermont College of Fine Arts

LinkedIn

Film/Cinema/Video Studies

2023-7 - 2025-7 · 2 yrs 1 mo

VCFA is a CalArts affliate school

New England College

New England College

LinkedIn

Theater and Business Major

1985 - 1986 · 1 yr
The Art Institute

The Art Institute

LinkedIn

Film and Music Business

1992 - 1995 · 3 yrs

Mason Bendewald's Contact Information

Email

******@***.com

Phone

(**) *** ****

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