Masahiko (Masa) FURUTA

At the headquarters of ISSEY MIYAKE, adidas, ASICS, and UNIQLO, I have accumulated over 25 years of experience in product development and design within the sporting goods and fashion industries, holding senior roles such as Creative Director and Design Director. Our work spans a wide range of areas, from cutting-edge material development encompassing both synthetic and natural fibers to the utilization of advanced sewing techniques. We lead projects from the planning stages to development, collaborating with various research institutions to conduct product testing and evaluations based on ergonomics. Leveraging extensive experience in commerce, I collaborate closely with MD and sales teams of various clients to formulate sales plans and Go-To-Market (GTM) strategies based on the business flow of product development across the US, EMEA, and APAC regions. Specifically, we provide comprehensive support to a variety of brands, including proposing future project plans, providing in-house direction, and overseeing actual product development. Additionally, we are committed to promoting sustainable business policies and driving significant supply chain reforms. Furthermore, we offer consulting services to major global consulting firms and external partners.

Leading the creation and development of Creative Direction, I oversee the entire project and direction for the sports and entire casual categories, also responsible for driving the entire process of innovative global product creation for UNIQLO brand. Seasonal Inline : - Active wear/Casual/Outdoor/Winter - Entire external designer collaboration project Promotional : - Roger Federer - Adam Scott - Laver Cup - 2020 Summer Olympics, Tokyo - 2022 Winter Olympics, Beijing - 2024 Summer Olympics, Paris

Creating and driving seasonal global design direction for the regional design centers in Boston, Amsterdam, Shanghai, and Tokyo. Responsible for the entire high-performance product creation, especially in Training, Running, Tennis, Outdoor, and lifestyle casual items. Led Olympic projects and provided creative direction for Rio 2016, Pyeongchang 2018, and Tokyo 2020. Managed IAAF World Athletics Championships and global special make-up creation projects. Collaborated with fashion designers. Key projects: Seasonal Inline : - Various Sports Competition - Outdoor/Winter/Training Promotional : 2016 Summer Olympics, Rio 2017 IAAF World Championships, London 2018 Winter Olympics, PyeongChang 2019 IAAF World Championships, Doha 2020 Summer Olympics, Tokyo

- Responsible for managing a team covering all Women's collection range, design and product creation, including apparel, accessories, and footwear. - Creating and driving seasonal Design direction for the category. - Organizing Paris Collection runway production coordination with the Paris Production Team. Partnering with musical artists to set the key seasonal runway direction. Overseeing all collaborations from model casting to hair styling to ensure the success of the six times Paris runway show.

After leading the global design for running and training, I have taken responsibility for the creation of outdoor and winter products while leading the entire Olympic design project. By collaborating with global design centers, including Herzogenaurach, Portland, London, Tokyo, and Shanghai, I ensure global consistency across the collection. As part of the Olympic Games, I have designed all VIK apparel, including uniforms for Torch Bearers, volunteers, and various other B2B and licensee roles, while specializing in creating competition collections with cutting-edge functionality and innovative structures. Key projects: Seasonal Inline : -Training/Running/Outdoor/Winter Promotional : - Various Sports Competition 2012 Summer Olympics, London 2014 Winter Olympics, Sochi

- Responsible for managing and overseeing the apparel and accessory product creation group, coordinating the design, development, and production processes for a diverse range of products. Ensuring they meet quality standards and align with market trends. Collaborated closely with cross-functional teams, including design, production, and marketing, to bring innovative and appealing products to market. - Participated in the 'Advanced Key Concept Workshop' at the HQ each season, contributing ideas and directions for cutting-edge product development. - Strong product creation focused on regional markets and key accounts. Seasonal Inline - Training, Running, Tennis, Football, Basketball, Swim - Various Sports Competition

The brand has expanded its collections in Tokyo and Paris, with its products sold at Colette and Le Shop in Paris, as well as in museum shops around the world, including the Pompidou Center and MOMA. It goes beyond being a casual streetwear brand, becoming the first designer brand from Tokyo to inspire designers worldwide. The company “A-net” is come under the same umbrella ISSEY MIYAKE group. Designed and produced costumes for independent unisex sport casual Apparel and Accessory, Footwear.

Paris France