
Masa Chatani
Representative Director & CEO
About
- Known as former CTO / EVP of Sony’s PlayStation biz. - Launch member of original PlayStation in 1994. Several 10+ billion USD businesses launch experiences. - Gold Prize (Top15) Producer of Good Design Award for PlayStation 3 application for social contributions leveraging distributed computing. - Ex-Venture Leader (Partner equiv), Japan Head of Build by McKinsey, McKinsey & Company, Japan. - Series of intrapreneur experiences at Sony, Rakuten, KPMG and McKinsey. Total 13 years of CxO (CEO, CTO and CDO) experiences. - Author of a book “The Age of Creators” (創造する人の時代) written in Japanese. Book info is available at https://bookplus.nikkei.com/atcl/catalog/23/10/31/01082/ - Author of a book “Behind the Scene at PlayStation : Former CTO Talks about 16 Years of Creation” (プレイステーションの舞台裏:元CTOが語る創造の16年) https://amzn.asia/d/5SMVU4r - Forbes Japan Official Columnist (2020-). - Executive management of conceptualizing, architecting, developing, launching and operating - digital platforms for interactive entertainment content - cloud for consumer devices and conversational AI for EC and fin-tech - advanced digital solutions for professional service domains like audit & tax - Inventor with more than 500 patents filed or published globally. - Grand Master (“Shihan”) of Calligraphy of Toyama Shodokai. - Wine Expert of Japan Sommelier Association.
Japan
Greater Tokyo Area
Information Technology & Services
Product Marketing, Mobile Devices, Cloud Computing, IT Strategy, Consumer Electronics, Strategic Planning, Start-ups, Product Management, User Experience, Strategic Partnerships, Strategy, Business Strategy, Software Development, Business Development, Management, Cross-functional Team Leadership, E-commerce, Go-to-market Strategy
Experience

Representative Director & CEO
Office Chatani, Inc. / オフィスちゃたに株式会社
Tokyo, Japan
We support companies that are trying to create the world of the next generation. Authoring books including "Behind the Scenes at PlayStation: Former CTO Talks about 16 Years of Creation". www.office-chatani.com / @Office-Chatani

Venture Leader (Partner equiv), Japan Head of Build by McKinsey
Tokyo, Japan
Contributing to the Japanese edition of McKinsey reports & book such as "REWIRED", "Business Value of Design", "Generative AI is here: How tools like ChatGPT could change your business” and "What every CEO should know about generative AI” along with the managing digital native team Build by McKinsey as Japan Head of Build by McKinsey, part of McKinsey Digital.

CEO, Representative Director (-June, 2022) / Partner
Tokyo, Japan
Founding CEO from July 2019 to June 2022. Corporate vision is “Make the Impossible Possible” By gathering digital talents, KPMG Ignition Tokyo accelerates digital transformation of KPMG Japan’s audit, tax and advisory services as well as that of client companies of KPMG Japan. One or major achievements was “Avatar Communication Editor” which creates your digital twin avatar speaking on your behalf. (Introduced in this article in Japanese https://kpmg.com/jp/ja/home/insights/2022/07/digital-technology-drive.html) Articles (in Japanese) https://special.nikkeibp.co.jp/atclh/NXT/19/microsoft0515/vol3/index.html https://home.kpmg/jp/ja/home/insights/2019/11/kit-start-20191115.html https://home.kpmg/jp/ja/home/insights/2019/05/chief-technology-officer-20190515.html https://home.kpmg/jp/ja/home/media/press-releases/2019/06/kit-establishment.html As the official columnist of Forbes Japan, this is my third column.” This issue is titled as —- “Creation” Goes Beyond Industries - What Engineers Can Learn from Charismatic Chefs https://forbesjapan.com/articles/detail/33441 (Original column in Japanese on Forbes Japan site) https://home.kpmg/jp/en/home/insights/2020/04/cooking.html (English translated column placed on KPMG site) --- Diamond online (March 2, 2020) - Dialog with Mr. Kunitake Saso, BIOTOPE イノベーションを創発させるクリエイティブ・リーダーシップ https://diamond.jp/articles/-/240397

Chief Digital Officer (July, 2019-) / Partner
Supporting enterprise clients for further innovation at KPMG Ignition Tokyo, established in July 2019. https://home.kpmg/jp/en/home/contacts/c/masayuki-chatani.html https://home.kpmg/jp/ja/home/contacts/c/masayuki-chatani.html Forbes Japan Official Columnist (March, 2020-) Forbes Japan web column “The concept of a “network” is one of the past – the new possibilities arising from 5G https://forbesjapan.com/author/detail/1923 (in Japanese) https://home.kpmg/jp/en/home/insights/2020/03/5g-1.html (English translation of above column) Forbes Japan web column “Enter and play in the digital space : breakthrough in the evolution of games brought by 5G.” https://forbesjapan.com/articles/detail/32561 (Original column in Japanese on Forbes Japan site) https://home.kpmg/jp/en/home/insights/2020/03/5g-2.html (English placed on KPMG site)

Executive Officer
Within 23 wards, Tokyo, Japan
Executive in charge of AI-nization at Rakuten, a global conglomerate with internet commerce, life and leisure services, fin tech services, digital content and sports biz. AI Promotion Department Development Unit Strategy Office Rakuten Institute of Technology Global Digital Content & Communication Business Office [ Web Article ] IT Search 「楽天はAIで何をしようとしているのか - IBM Watson Summit」 https://news.mynavi.jp/itsearch/article/solution/2816 Nikkei XTech "IBM Watsonの真実 IBMのWatson, 「人工知能」とは別モノ?" (Subscription required) http://tech.nikkeibp.co.jp/it/atcl/column/17/011000608/011000001/ [Japan IT Week Kansai] Keynote speech (Feb 22, 2018) in Intex-Osaka http://www.ai-auto.jp/Conference_kansai/seminar_home/#KIT-K

Executive Officer, General Manger, AI Promotion Department
Newly created AI (Artificial Intelligence) Promotion Department will lead commercial deployment of AI technologies & solutions into Rakuten company wide. Posted articles & major media exposures are as follows; [ MIT Technology Review ] “Humans + Bots: Tension and opportunity” (Our achievement is shown in downloadable full report) https://www.technologyreview.com/s/612422/humans-bots-tension-and-opportunity/ [ Rakuten Tech Blog ] “Omotenashi & AI (based on speech at IBM Watson Summit, April, 2017)” https://techblog.rakuten.co.jp/2017/06/30/omotenashi--ai/ “Can Artificial Intelligence really be made ? (Part 1-3)” (May1st, 2017) https://techblog.rakuten.co.jp/2017/05/01/can-artificial-intelligence-really-be-made---part-1-of-3/ https://techblog.rakuten.co.jp/2017/05/01/can-artificial-intelligence-really-be-made---part-2-of-3/ https://techblog.rakuten.co.jp/2017/05/01/can-artificial-intelligence-really-be-made---part-3-of-3/ “AI-nization at Rakuten” (Nov, 22nd, 2017) https://techblog.rakuten.co.jp/2017/11/22/ai-nization-at-rakuten/ ”Rakuten's First Personalized Bot & Beyond” (Jan, 11th, 2018) https://techblog.rakuten.co.jp/2018/01/11/rakuten_first_personalized_bot_beyond/ [ Rakuten Press Release ] Rakuten AI Platform Announcement - Press Release (April 26, 2017) https://global.rakuten.com/corp/news/press/2017/0426_01.html (in English) https://corp.rakuten.co.jp/news/press/2017/0426_01.html (in Japanese) [ Rakuten Today ] https://rakuten.today/blog/ai-platform-empowering-customers.html (in English) [ IBM Watson Summit 2017 report ] https://www.ibm.com/think/jp-ja/watson/watson-summit-2017-day-2-general-session-report/ (in Japanese) [ Rakuten FinTech Conference 2017 ] AIがもたらすFinTechの革新 (パネルディスカッション モデレーター) https://freshlive.tv/rfc/157770

Member of the Board
Sony Digital Network Applications
Within 23 wards, Tokyo, Japan
Software engineering business for CE device, mobile device and cloud/web environments

CTO & EVP, Corporate Executive
Sony Computer Entertainment
Involved in from the launch of original PlayStation in 1994 to the architecture of PlayStation 4. As CTO, I am responsible for SoC, OS, System Architecture, Application Framework, Embedded Application, Development tool (hardware & software), Network Platform and Cloud Applications. In 2008, Folding@home for PS3, distributed computing project for diseases analysis run by Stanford University, has won the Gold Prize (Top15) of Good Design Award (contributed as Producer of the project).

CTO & SVP, Corporate Executive
Involved in the creation of Sony’s standard UI called XMB (Xross Media Bar) originally equipped on PS2 based hard disk recorder PSX. The intuitive and easy-to-use UI equipped on Sony’s Bravia TV, video recorders, Windows app and many other products more than a decade. https://ja.wikipedia.org/wiki/クロスメディアバー
Masa Chatani's Contact Information
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