María Pérez Navarro

● Implementation and design of the global brand strategy, delivering against company vision, and business goals; ● Developing and running the email marketing, digital and media strategies in a consistent and qualitative way; ● Developing comprehensive paid media strategies aligned with overall marketing goals and target audience; ● Designing and organizing events, working closely with top international luxury brands, hotels and tourism offices; ● Leading collaborations with top tier KOLs; ● Building transversal marketing and communication reports based on campaign performance, sales and CRM analysis.

● Developed the online marketing strategy to create brand awareness in foreign markets; ● Designed and optimized the international platforms: luxury website, App and microsites; ● Worked closely with top international luxury brands to create unique content and improve the online brand identity; ● Developed social media channels and executed integrated advertising campaigns; ● Planned and executed activations with top tier influencers from UAE, Russia, Brazil and China; ● Generated monthly reports with KPI measures and forecasted and managed online marketing budget.