María Fernanda Silva Pacora
Marketing Coordinator @ Acurio Restaurantes
About
As an Account Executive at Newlink®, I create and execute strategic communication plans for clients across principal companies of consumer goods of Peru, specify in the industry or food and beverage. I specialize in branding and reputation management, helping clients to enhance their image, reach their target audiences, and achieve their business goals. I have a strong background in marketing and advertising, with a degree in Communication from Universidad de Lima and a specialization in Applied Finance from Pacífico Business School. I am also passionate about sustainability and social impact, and own a certificate in Sustainability Strategies at Stanford University Graduate School of Business, in which i learned how to develop and implement initiatives that transform businesses, impact the enviroment and benefit society. In my previous roles, I have successfully managed multiple projects, campaigns, and events, delivering high-quality results and exceeding client expectations. I have also received recognition for my innovative and open-minded approach, as well as for my teamwork and leadership skills. I am always eager to learn new skills, explore new challenges, and collaborate with diverse and talented professionals. I hold European Union citizenship, which allows me to work and relocate freely within the EU.
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Peru
Public Relations & Communications
Campaigns, Brand Strategy, Communication, Strategy, Instagram, Leadership, Research, Marketing, Branding, Analytical Skills, Microsoft Office, Microsoft PowerPoint, Microsoft Excel, Adobe Illustrator, Adobe Photoshop, Adobe Premiere Pro, Google Analytics, Google Ads, Facebook Ads, Instagram Advertising
Experience
Marketing Coordinator
Acurio Restaurantes
Peru
Account Executive
Newlink®
Lima, Peru
As an account executive, I strategically lead projects for leading mass consumption companies such as Delosi, franchise operator of Starbucks, KFC, Burger King and more in Peru, and PepsiCo, encompassing renowned food and beverage brands like Pepsi, Gatorade, Lay's and more. Additionally, I support in defining and structuring sustainability plans to ensure a positive impact on both the environment and society. My aim is to drive their success through innovative strategies and strong client relationships.
Account Coordinator
Newlink®
Lima, Peru
I supported the execution of campaigns, events, and press management, along with influencer marketing and crisis management. Additionally, I strengthened the market presence of my clients portfolio, ensuring impactful strategies and cohesive brand representation.
Marketing Coordinator
PChuJoy.com
Lima, Peru
I was involved in creating the business and marketing plan for the development of the website for Phillip Chu Joy, influencer with the highest number of Facebook subscribers globally. Our goal was to establish a more scalable platform to benefit and foster the growth of his community.
Practicante Profesional de Public Affairs
Citi
Lima, Peru
As part of the Public Affairs team, I handled external communication campaigns, internal communication initiatives, corporate social responsibility projects, event execution, and various administrative tasks including record management, vendor relations, and purchase order creation. I participated in the reactivation of the regional internal communication channel for Citi Andean.
Practicante Pre Profesional de Public Affairs
Citi
Peru
Asistente de cátedra del curso Creatividad Publicitaria
Universidad de Lima
Lima Province, Peru
Education
Stanford University Graduate School of Business
Sustainability Strategies: Develop Initiatives to Transform Your Business
Course Modules: • Climate Change • Business Models and Sustainability • Sustainability and Value Chain • Leading for Environmental Sustainability • Innovation for a Sustainable Future • The Politics of Sustainability • The Triple Bottom Line
Pacífico Business School
Especialización en Finanzas Aplicadas para no Financieros
Universidad de Lima
Communication with especialty in Adverstaising and Marketing
Additional courses of the marketing career: Costumer Relationship Management (CRM), Neuromarketing and E-commerce.
Universidad CEU San Pablo
Exchange semester 2018-2. Courses: Online Strategic Communication , Digital Projects Development, Online Integrate Communication and International Marketing
International Baccalaureate
María Fernanda Silva Pacora's Contact Information
Phone
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