mary watson

communications and marketing manager

About

I am an enthusiastic and driven communications professional with a passion for building community, pursuing collaboration, and encouraging creativity. My experience includes producing a wide variety of multi-platform marketing, development, and programmatic communications content. Skills include editorial content strategy, email marketing, media relations, press releases, professional blogging, social media management, search engine optimized copywriting, videography, graphic design and more. I look forward to hearing from you!

Country

united states

City

charlottesville

Industry

higher education

Skill

social media, copywriting, newsletters, copy editing, content strategy, media relations, seo copywriting, email marketing, public relations, corporate blogging, sustainability, art history, non profit administration, public speaking, press releases, microsoft excel, facebook, blogging, editing, microsoft office, powerpoint, research

Experience

arts and culture contributing writer

c-ville weekly

2016-6 - Present · 10 yrs 4 mos

* Contribute articles for newspaper with 60K readership, 23K weekly copies printed, and website averaging 10K weekly visitors * Pitch, research and write 40+ articles with focus on telling the stories of underrepresented minorities * Interview high-power individuals ranging from Emmy-nominated comedians to dual Pulitzer Prize winning journalists * Contribute to quarterly C-VILLE Weddings magazine, covering topics relevant to $28M Charlottesville wedding market

communications and marketing associate

southern environmental law center

2015-6 - 2016-9 · 1 yr 4 mos

* Communicated and coordinated multi-state, regional campaigns with 100+ attorneys and partner groups on behalf of environmental nonprofit's efforts to affect broad legislative change * Wrote and curated daily digital content, including blog posts, press releases, staff bios, interviews, and press releases * Managed organization’s $250K+ advertising budget and media buying plan via channels such as radio, print collateral and podcasts * Copy-edited long-form content, such as email newsletters, grant proposals and website content * Assisted with event planning, execution and follow-up for large- and small-scale donor gatherings

copywriter

plow & hearth

2013-4 - 2015-6 · 2 yrs 3 mos

* Crafted all digital and print copy for Reuseit.com, a mission-driven e-commerce retailer spearheading the reusable bags movement; 1% for the Planet member and part of the Plow & Hearth family of brands; launched 45+ new products monthly, with additional daily content ranging from press releases to educational blog posts * Researched and incorporated search engine optimization best practices into all copy through Google Analytics and keywords * Social media manager for 6 platforms; grew all followings, Facebook by 200% and Instagram by 600% * Secured inbound and outbound earned media efforts with global publishers such as Real Simple magazine * Collaborated with graphic design, marketing, customer service, merchandising and leadership team

grant writer and award application writer

university of virginia

2012-1 - 2013-5 · 1 yr 5 mos

* Co-wrote applications garnering the UVa Recycling Department two prestigious awards from major sustainability corporations * Researched, pursued and applied to opportunities to market and publicize program * Collaborated with student environmental organizations on major initiatives and represented UVa Recycling at sustainability events in the Charlottesville area