Mary Saige Decker

Senior Sales Manager, North America @ Chimes Wellness

About

Strategic, data-driven sales leader with 10+ years of experience growing premium food and wellness brands across the U.S. and Canada. Known for blending analytics and storytelling to drive category growth, expand distribution, and build lasting partnerships with national retailers, distributors, and brokers. Experienced in managing pricing, packaging, and compliance transitions across regulated food categories, including imported dairy and natural products. Skilled in go-to-market strategy, trade spend optimization, and turning insights into results that outperform category benchmarks. Passionate about brands rooted in quality and innovation, and energized by opportunities to lead teams, elevate brands, and shape the future of better-for-you consumer goods.

Country

United States

City

Montclair

Industry

Consumer Goods

Skill

Relationship Building, Sales Strategy, Account Management, New Business Development, Working with Brokers, Territory Growth, Data-Driven Insights, Data Analysis, Key Account Development, Market Analysis, Competitive Analysis, Planning Budgeting & Forecasting, Expense Budgeting, Strategic Thinking, Sales Leadership, Brand Development, Brand Management, Consumer Products, Trade Shows, Trade Marketing

Experience

Senior Sales Manager, North America

Chimes Wellness

2020-1 - Present · 6 yrs 9 mos

Lead regional sales strategy across the U.S. and Canada, delivering +51% YOY growth in the U.S. and +18% in Canada, outperforming category and competitors. Developed and executed multi-year regional growth plans to expand distribution and improve ACV and POD. Partner with brokers, distributors, and internal teams to optimize trade spend and promotional ROI. Lead pricing, compliance, and packaging transitions to meet new labeling and tariff requirements. Spearheaded merchandising programs that lifted retail velocity 15–25%. Represent Chimes at trade shows and buyer meetings to strengthen retail partnerships.

US Sales & Marketing Director

Rutherford & Meyer of New Zealand

2015-7 - 2018-12 · 3 yrs 6 mos

Directed U.S. sales and marketing for a premium specialty food brand. Built a national broker network and expanded distribution in natural and conventional channels. Partnered with New Zealand Trade & Enterprise to support compliance and export strategy. Collaborated with Kroger on an exclusive flavor line, driving +23% growth in 14 months. Launched marketing programs that increased visibility and velocity at retail.

Marketing & Sales Manager

FrieslandCampina

2011-8 - 2015-7 · 4 yrs

United States

Managed sales and marketing for a $25M U.S. dairy portfolio of imported brands. Delivered +42% growth in the Midwest through account development and activation programs. Collaborated across operations, marketing, and finance to align pricing and promotions. Directed trade show strategy and strengthened distributor relationships. Built expertise in dairy imports, labeling compliance, and FDA nutritional standards.