Maryna T.

Chief Marketing Officer @ Ovostar Union

About

CMO / Marketing & Brand Strategy Leader Допомагаю компаніям зростати через системний маркетинг, архітектуру брендів і роботу з ринками. Marketing Leader | Brand Strategist | Human-Centered Growth & Communication Expert 💡 I am a marketing strategist, communicator, and marketing leader with extensive experience across B2B, B2C, FMCG, and production industries. My main aim is not only to solve challenges efficiently but also to build meaningful, lasting connections between brands and people. 💡 With a strong foundation in both B2B and B2C sectors, I have developed and executed marketing strategies across FMCG, production, export, and retail. I bring hands-on experience from production and trading companies, where I launched new products, built brands from the ground up, and implemented systems that drive real business results — including CRM systems, sales funnels, eCommerce platforms, and sales team enablement. 🤝I thrive in dynamic environments where emotional intelligence and strategic thinking are equally valued. I believe that true success lies not only in metrics and milestones, but in our ability to understand human behavior, anticipate trends, and lead with empathy 🤝 I focus on creating not only effective marketing strategies but also harmonious relationships with partners, colleagues, and clients. Transparency, empathy, and mutual trust are central to my work and leadership approach. 🤝 Every project for me is about synergy: between people, ideas, and opportunities. I aim to build long-term relationships with partners, colleagues, and clients — based on transparency, trust, and mutual support. Every day, I’m driven by a clear purpose: to help people and businesses unlock their full potential — while staying balanced, grounded, and sincere. I believe this is what leads not only to strong results but also to long-term professional fulfillment.

Country

Ukraine

City

Kyiv

Industry

Food Production

Skill

Digital Marketing, Развитие бизнеса, Сохранение клиентской базы, Аналитика по маркетингу, Google Analytics, Управление продуктами, Социальные медиа, Известность бренда, Управление взаимодействием с корпоративными клиентами, Контент-маркетинг, CRM, Торговый маркетинг, Формирование команды, Копирайтинг, Аналитические навыки, Цифровой маркетинг, Мотивация команды, Продажи и маркетинг, Планирование рыночной деятельности, Исследование рынка

Experience

Chief Marketing Officer

Ovostar Union

2022-12 - Present · 3 yrs 10 mos

Киев, Украина

🎯 Development and execution of integrated marketing strategies across digital and offline channels, resulting in growth in brand visibility and customer engagement. 🎯 Led marketing for a production and trading company with international operations and export activities. 🎯 Launched national-scale collaborations with strategic partners, enhancing brand visibility and positioning. 🎯 Oversaw PR and communication strategy, ensuring consistent messaging across all channels. 🎯 Closely collaboration with the commercial department, aligning marketing efforts with business and sales objectives. 🎯 Active work with trade marketing teams to optimize in-store activities, shopper promotions, and category visibility. 🎯 Building and management a cross-functional marketing team, fostering a culture of creativity, collaboration, and continuous learning. 🎯 In-depth market and consumer behavior analysis to inform product positioning and go-to-market approaches. 🎯 Launch of impactful brand communication campaigns, enhancing emotional connection with target audiences. 🎯 Collaboration with C-level stakeholders to align marketing objectives with overall business strategy.

Chief Marketing Officer

MEGATEX LLC

2019-6 - 2022-12 · 3 yrs 7 mos

Украина

Manufacturing | B2B | B2C | International Trade | FMCG ✔️ Led marketing operations in a production and trading company with international market presence and export activities across Europe and beyond. ✔️ Developed and executed go-to-market strategies for new product launches, both locally and internationally. ✔️ Oversaw brand development and positioning from concept to shelf, including packaging, storytelling, and multi-channel communication. ✔️ Built and optimized business processes across sales and marketing departments, ensuring alignment with strategic goals. ✔️ Implemented CRM systems and sales funnels, increasing lead conversion rates and improving customer lifecycle management. ✔️ Trained and coached sales and commercial teams, enhancing product knowledge, upselling techniques, and customer engagement. ✔️ Spearheaded the launch of eCommerce websites, integrating digital tools to support direct-to-consumer (D2C) and B2B online sales. ✔️ Collaborated with production, logistics, and export teams to ensure marketing initiatives were aligned with operational capabilities and regulatory requirements.

Head of the Marketing Department

Accum LLC

2015-10 - 2019-4 · 3 yrs 7 mos

Ukraine

Retail | Production | B2C | Brand Management | Distribution Key Responsibilities & Achievements: ✔️ Led marketing strategy for a production and retail company with its own chain of branded stores. ✔️ Oversaw brand identity and in-store branding, from concept design to execution across multiple retail locations. ✔️ Managed the product assortment, ensuring alignment with customer demand, seasonality, and brand positioning. ✔️ Directed new product launches, collaborating with R&D and production to bring innovations to market. ✔️ Coordinated visual merchandising and in-store experience to reflect the brand's values and drive sales. ✔️ Developed and executed distribution and promotion strategies, integrating offline and digital channels. ✔️ Worked closely with trade partners, distributors, and retail teams to increase brand presence and drive consumer engagement.