Maryna Petryna

Marketing Analyst @ Hitachi Vantara

About

I merge creativity, strategy, and systems thinking to make ideas work — clear, practical, and visually strong. Tools: Data & Reporting: Google Sheets / Excel (advanced), Google Apps Script, Looker Studio, SQL (basic), Python (basic). Digital Marketing: Google Ads, Google Ads Editor, Google Analytics, Google Tag Manager, Google Merchant Center, Meta Ads, Facebook Pixel, TikTok Ads. SEO: Ahrefs, SemRush, Google Keyword Planner, Google Trends, Ubersuggest Creative & Docs: Canva, Adobe Photoshop, Adobe Premiere, Google Slides, Figma. AI tools (used for content creation): ChatGPT, Gemini; visual generators: Midjourney, Sora, Kling AI, Ideogram, PixVerse and many others. Automation: n8n, Make.com, Zapier, Notion, Trello. Skills: Ad Operations: Campaign setup & optimization, budget planning, сampaign audits, data analysis, dashboards, KPI tracking. Creativity & Brand Design: Branding, storytelling, concept development, tone of voice, creative campaign structuring. Vast experience with branding, design, copywriting (ads, posters, presentations, taglines, messaging). SEO & Research: On-page audits, keyword expansion, competitor benchmarking, export analysis. Process Optimization: Automation via scripts/formulas, SOP creation, training flows, onboarding & training. Data & Reporting: Sheets, Excel for analytics with custom formulas / scripts creation, custom dashboards (Slides, Tableau, Looker), client-ready reporting. Web & Tools: End-to-end website setup, domain & hosting configuration (DNS records, domain connection, SSL setup), tag implementation. Using Google Sites, Wix.com, Tilda, Lovable, Wordpress (with custom scripts / CSS styles implementation) & more. Soft skills: Exceptional presentation and information structuring skills. Explaining complex things in simple, clear language. Fast learner with high ownership. Critical & analytical thinker with sharp attention to detail. Confident communicator - from client calls to team training. Quick problem-solver, calm under pressure. Creative, structured, emotionally aware.

Country

Poland

City

Cracow

Industry

Marketing & Advertising

Skill

Online Marketing Analysis, Salesforce.com, Marketing, SQL, Microsoft Power BI, Tableau, Data Visualization, Teaching, Public Speaking, Online Content Creation, Keyword Research, Metrics, Google Ads Editor, Google Search, On-Page SEO, On-Page Optimization, Analytical Skills, Data Analysis, Search Engine Optimization (SEO), Advertising Campaigns

Experience

Marketing Analyst

Hitachi Vantara

2026-2 - Present · 8 mos

Cracow, Małopolskie, Poland

Planned and executed integrated B2B campaigns across paid social (e.g., LinkedIn/Google) and field marketing (events, tradeshows, webinars). Owned campaign setup end-to-end: audience/targeting, creative & copy briefs, landing pages, UTM taxonomy, tracking QA, budgets, and timelines. Partnered with regional sales and product marketing to align ICP segments, messaging, and lead follow-up. Built and maintained reporting on spend, leads, CPL/CPA, funnel conversion (MQL → SQL), and ROI by channel and campaign. Analyzed audience and creative performance; ran A/B tests and optimization cycles to improve efficiency and lead quality. Coordinated vendors/agencies and event logistics; measured registration-to-attendance and post-event impact in the funnel. Standardized and cleaned data; reconciled ad platform, marketing automation, and CRM numbers to ensure reporting accuracy. Daily tools: Google Sheets/Excel, GA4, Looker Studio/Power BI, LinkedIn Campaign Manager, Meta Ads Manager, Marketo, Salesforce.

Online Campaign Optimizer

2024-1 - 2026-2 · 2 yrs 2 mos

Cracow, Małopolskie, Poland

- Conducted comprehensive website analysis to identify areas for improvement and optimize online campaigns for maximum effectiveness. - Performed competitor analysis, market analysis & export analysis to understand market trends, identify opportunities, and refine campaign strategies accordingly. - Utilized SEO principles to enhance online visibility and drive organic traffic, including keyword research, expansion, and implementation. - Executed online campaign setup and optimization across various platforms, ensuring alignment with client objectives and performance targets. - Leveraged Excel expertise to create formulas and scripts for data analysis, reporting, and optimization, streamlining processes and improving campaign performance tracking.

Content Analyst

Majorel

2022-5 - 2023-12 · 1 yr 8 mos

Cracow, Małopolskie, Poland

- Conducted thorough content moderation and review across various platforms to ensure compliance with company guidelines, terms of service, and legal requirements. - Identified and flagged inappropriate or harmful content, adhering to company policies and industry standards. - Maintained excellent records of quality & productivity. - Participated in regular training sessions and remained up-to-date on evolving content trends, platform updates, and industry best practices.

English Language Teacher

Skyeng

2020-2 - 2022-3 · 2 yrs 2 mos

Kyiv, Kyiv City, Ukraine

- Conducted individual and group English language lessons via online platforms, catering to students' diverse needs, proficiency levels, and learning styles. - Developed personalized lesson plans and learning materials to target specific language skills (e.g., speaking, listening, reading, writing), ensuring engagement and progress for each student. - Provided constructive feedback on students' language proficiency and progress, identifying areas for improvement and implementing strategies to address weaknesses effectively.