Maryna Kyshchynska

• Own full P&L for the Fashion division: revenue, margin, stock levels, sell-through, and profitability targets • Develop and execute commercial and category strategies: assortment architecture, pricing structure, brand portfolio, and seasonal planning • Lead sourcing and supplier negotiations to secure optimal purchasing terms, marketing funds, and competitive pricing • Manage and develop a team of category managers: KPI setting, performance monitoring, prioritization, and mentoring • Drive sales growth through data-driven decisions, analytics, market insights, and commercial initiatives

• Strategic and operational management of product management / procurement and logistics. • Negotiation with domestic and international suppliers and producers. Maintain contracts. • Budgeting. • Pricing. • Inventory management and controlling of leftovers. • Digital marketing activities (promo, landing, mailing, smm). • Controlling of content on the website (pictures, video, text).

• Define the procurement strategy and policy. • Forecasting and budgeting. • Participate in negotiations. • Monitor suppliers and procurement performance. • Determining order frequency. • Evaluating different suppliers and producers. • Managing the Private label products (production of products collection, packing, promotion and marketing) • Defining shipping requirements. • Ensuring purchases meet the criteria of the company.

• Marketing strategy planning. • Developing of innovative marketing programs to push the sales, increase profitability and hotel recognition. • Budgeting. • Monthly marketing report with recommendations regarding the investment improvement. • Marketing research, analysis and monitoring of financial, technological and demographic factors, market opportunities. • Market trends monitoring and recommendations for the strategic growth and changes. • Managing creation of POS made in house and together with corp office. • Development and managing of Digital marketing campaigns. • PR and communication with printed media, radio, TV . • Controling of web-site updating and SMM. • Event-marketing. • Initiation and implementation of creative ideas to promote the hotel, restaurant, bar and spa. • Responsibility for increasing the customer database. • Photo and video-shooting coordinating. • Monitoring and supporting a high level of customer service.

• Development the business unit Footwear in its entirety and implementation of optimization process in buying and inventory planning. • Planing and management of buying for Footwear and responsibility for the budget in Intertop and Intertop kids stores. • Monitoring market-specific category trends, research competitive activities, analyze the actual business performance and develop the strategic positioning. • Selection and acquireing new brands and maintain the relationship with current suppliers. • Creating marketing mix for all store clusters.

• Formation of assortment policy for GSM category. • Sales and procurement planning, forecasting, making pre-order for manufacturers. • Negotiating with vendors, discussing sales plans, budgets for marketing activities, the terms of cooperation, prices, contracts. • Controling of sales, margin, turnover of goods plans performance. • Market analysis (brands, suppliers, competitors, product range). • АВС-ХУZ analysis. • Assortment matrix creation. • Stock controling and managing goods presence in the stores. • Recomendation for the goods distribution between the store clusters. • Pricing. • Procurement and managing the delivery of goods. • Payment controling and cash-flow. • Formation of motivation programs for the sales staff. • Creating and implementation of sales promotion programms (ATL, BTL, innovation media).