Mary McMahan

withSimplicity is a leading clean indie-brand that formulates only with natural and organic ingredients that not only enhance your natural beauty but also make you feel confident in what you're putting on your skin. - Create and execute all marketing, web, email, design, and social media initiatives. - Ensure a smooth online and in-store customer experience with a customer loyalty program - Design all product packaging - Work with influencers and media to help promote new launches and brand recognition - Facilitate relationships with vendors for B2B sales - Shoot and edit all photography and videos - Manage day-to-day operations of the company - Match the online and in-store customer experiences - Organize and coordinate company-wide projects from start to finish - Coordinate smooth and organized communication between departments

withSimplicity is an Organic, Natural, Toxin-Free Skincare, Cosmetic, and Body Care brand that ships nationwide. Almost all products are made in-house using natural ingredients and therapeutic-grade essential oils. As the Marketing Director, I handle all media for the brand including Social Media, E-Commerce Website, Print Materials, Radio Commercials and more. As a one-person marketing team, I plan and execute all e-mail marketing campaigns, social campaigns, PPC campaigns, and SEO initiatives. Other responsibilities Includes: - Managing Marketing Interns - Daily Social Media Posts and interactions with followers - Handle all Wholesale Accounts and Vendor Relationships from initial meeting, to sale, to follow-up. - Label & Packaging Design - Back-end website development using Shopify and coding knowledge - Manage 3 e-commerce platforms for retail and wholesale - Product Photography - Copywriting for ads, print collateral, and business documents - Oversee Influencer Marketing Campaigns - Design all graphics for website, social media, and print materials - Analyze business stats and compare with beauty market trends - Online Customer Service

Harrisonburg, VA Graphic Designer specializing in branding materials and marketing collateral design.

Coordinated & designed ads for digital marketing campaigns for clients via third-party marketing firm, created contests via online promotion software for all radio stations, designed graphics for web advertisements, designed promotional materials, maintained websites via WordPress, and put together sales pitches and assisted an 8 member sales team.

Managed social media accounts, booked proceeds nights, designed flyers and merchandise, and planned promotional events for a branch of a pizza company in Harrisonburg, Virginia. Acted as a brand ambassador to James Madison University.

Prepared audio books, captioned videos, accessible documents, and braille for students with disabilities. Programs used include: - Duxbury - Kurzweil - Camtasia - Abbyy - View Plus: Tiger