marylene lessard

experte externe - heg

About

Considered as a dynamic, driven, entrepreneurial and innovative marketing communications professional able to manage and lead global marketing operations. My personal work include photographic projects which are available upon request.

Country

switzerland

City

neuchatel

Industry

luxury goods & jewelry

Skill

consumer pr, advertising, event management, promotions, budgeting, analyst relations, public relations, consumer technology, press office, online pr, merchandising, press events, strategic counsel, print, product reviews, retail, media contacts, product development, consumer brands, customer relations, communications strategies, media events, marketing management, press tours, creative development, planning, market research, issues management, influencer marketing, coordination, research, media tours, key messages, marketing strategy, pitching, microsoft office, online marketing, media relations, announcements, marketing communications, press kits, press releases, corporate communications, executive communications, publicity, integrated marketing, strategic communications, social media relations, internal communications, brand awareness

Experience

experte externe - heg

experte externe

heg - haute école de gestion arc

2014-8 - Present · 12 yrs 2 mos

marketing manager

victorinox ag

2001-10 - 2012-4 · 10 yrs 7 mos

marketing coordinator

la fédération compagnie d'assurances du canada

1998-10 - 1999-4 · 7 mos

key account manager

cossette

1998-5 - 1998-10 · 6 mos

Account Manager for biggest advertiser in Canada: General Motor

marketing manager

intellico-ids

2000-11 - 2001-6 · 8 mos

Nationwide head of marketing for bar code and point-of-sale equipment as well as industrial computers - Plan, design and implement advertising projects, promotions and external communications

marketing director

lunetterie luc doyle

1997-1 - 2000-10 · 3 yrs 10 mos

* Created the marketing department * Manage the overall marketing plan and budget * Improve marketing at point of sale (contests, customer service, general appearance of the stores) * Develop & analyze tools for internal communication and employee motivation (e.g. sales contests, training guides)

customer service executive

bg group

2019-9 - 2019-9 · 1 mo

executive assistant

lns group

2012-4 - 2013-11 · 1 yr 8 mos

Substantial contribution in taking the lead on new marketing group projects such as : 40th anniversary celebrations, community project called « Make-a-difference », corporate brochure, development of the first internal group newsletter « INSIDE », concept and implementation of facility reception areas. - On my own initiative, initiated, redesigned (content and visual requirements), and follow-up of the global and strategic management monthly reports from the various business units across Europe, U.S.A. and Asia. - Dynamic administrative support for the management committee - CEO/CFO/CMO (meetings, travels, schedules, etc.)