Maryellen Livingston

Pepperjam was acquired by Partnerize in July 2020. Together our affiliate marketing platform is used by advertisers in over 200 countries around the globe. Partnerize is the leader in partnership automation. The Partnerize platform is the only of its kind to deliver a fully integrated, comprehensive suite of discovery, recruitment, optimization, payment, brand safety and fraud prevention capabilities for marketers seeking a high transparency, scalable subsidy to alleviate pressure on their unit economics as a result of over dependence on primary sales and marketing channels. Supported by unrivaled service including the category’s only in-housing support program, with Partnerize, you’re in control of the entire partnership marketing lifecycle—all on a single platform. Headquartered in NYC, Partnerize retains offices in Australia, United Kingdom, Japan, San Francisco, Philadelphia and Wilkes-Barre.

Pepperjam (acquired by Partnerize July 2020) is a performance marketing solution powering growth for marketers seeking a scaled, safe, and measurable alternative to their primary sales and marketing channels. Ascend™, Pepperjam’s cloud-based affiliate marketing lifecycle platform, delivers a fully integrated partner discovery, recruitment, tracking, payment and brand safety solution. In July, 2020, Pepperjam was acquired by Partnerize, the leading provider of partner management and brand protection solutions for global brands. Pepperjam and the other great Partnerize solutions drive $7B+ in transactions and outstanding brand protection for 1,750+ brands worldwide. For more information on Pepperjam and Partnerize, please visit Pepperjam.com and Partnerize.com.

Provide affiliate program and influencer marketing consulting for various D2C brands. Services include program audits, strategy recommendations, and network and/or SaaS suggestions based on clients' longterm needs. Clients have included both agencies and e-commerce brands in the following verticals: • Prestige skincare and beauty • Handcrafted wine • Farm-to-table gourmet grocery • High-end wearable baby line

• Ran multi-million dollar affiliate partner program for a $200m business-to-consumer (B2C) online retailer. • Increased visitor traffic by 108%, new customer acquisition by 65%, and revenue by 96% within first 9 months of employment; over 400% each during tenure. • Build strategy with analytical insights from Google Analytics and Convertro (acquired by AOL) to maximize new customer acquisition with all partners. • Affiliate identification, recruitment and activation for various affiliate categories including social influencers, content (bloggers), niche, loyalty, closed-network publishers, coupon/deal, and mobile. • Affiliate optimization and strategy development. • Manage fraud by enforcing program terms and conditions. • Policing paid search to identify affiliates in violation of brand or brand + term bidding. • Negotiate paid advertising, affiliate slotting fees, and blogger/social influencer sponsorship fees. • Negotiate advertising contracts with affiliates/social influencers based on increased commission and keeping within ROI goal. • Baseline and VIP commission determination to maintain blended rate goal. • Analyze the profitability and efficiency of marketing spends to ensure they are within ROAS goals. • Affiliate scorecard to confirm brand representation and offer accuracy. • Competitor analysis to maintain compelling affiliate offer to maximize affiliate interest.

• Build a cohesive, ROI driven strategy for Restaurant.com’s CPA partner program and work closely with Social, Mobile, Paid Search/SEM and Display teams to negate overlap of brand initiatives, yet maximize partner penetration to complement internal efforts. • Own and oversee all aspects of the Restaurant.com affiliate program. • Build strategy with analytical insights from Site Catalyst to maximize new customer acquisition with top partners, both network affiliates and direct partners. • Leverage customer insights and data analysis to optimize consumer trends, ad spend and marketing budgets. Share findings with and make recommendations to leadership and cross-functional teams to positively impact future marketing initiatives. • Manage team of three internal and two outsourced network/agency resources; confirm we are maximizing efforts and develop processes to drive efficiencies. • Direct team on partnerships and analyzing performance, identifying areas of needed improvement and recommend ways to acquire new customers and increase user engagement, revenue, conversion rate, average order value, etc. • Manage day-to-day relationship with creative team to develop customer communication and direct response material; provide regular feedback and evaluate creative concepts against brand strategy and IAB best practices.

Lead on several affiliate programs ranging in size from large to small for multi-channel direct-to-consumer (D2C) retailers. Clients included some of the top performing programs in the space at the time: Charlotte Russe (fast fashion), philosophy.com (skincare, beauty, and fragrance in US), philosophyskincare.co.uk (skincare, beauty, and fragrance in UK), Plastic Jungle (gift cards), DownEast Basics (discount fashion), Canada.Roots.com (high-end lifestyle brand, fashion, and leather goods in CA), USA.Roots.com (high-end lifestyle brand, fashion, and leather goods in US), etc. • Affiliate program management ranging in size from $2,000 to $2.6 million monthly revenue. • Advertising budget management in excess of $3.0 million annually. • Manage programs in keeping with clients’ top goals: new customer acquisition, increased AOV with select partners, ROI, brand management and sensitivities, etc. • Affiliate optimization and strategy development. • Monthly, quarterly and semi-annually reporting with use of Google Analytics, Coremetrics and network reports (Linkshare, Commission Junction, Ebay Enterprise, ShareASale, etc.) to identify down performers and areas for needed outreach and growth. • Forecasting, S.M.A.R.T. goals and KPIs.

• Hyper-local blog about things to do in a small Northern Idaho resort town. • Managed SEO and ranked in top three on Google for "Things to do in Coeur d'Alene" during tenure; often out-ranking the local Chamber of Commerce on select relevant terms. • Social media management. • SEM and Paid Search management on Google Adwords.

• Maintained company website and blog, along with other online marketing management. • SEO management for local area terms, ranking #1 on Google and Bing during tenure. • SEM and Paid Search management on Google Adwords. • Drip marketing management and traditional print advertising. • Lead Generation. • Business management, including Accounting, licensing and regulations, continued education and compliance, State and Federal SAFE Act compliance.

Kiwanis International is a service organization that aims to meet the needs to children around the world. Our moto is "Serving the Children of the World" I was elected as Club President by my peers for two consecutive 12-month terms and was responsible for overseeing the Board of Directors for one of the world's only financially independent Kiwanis Clubs. We are charged with the management of a $1.0+ million endowment and use those funds to serve the underprivileged in the Coeur d'Alene community. As President I was responsible for submitting a budget according to the strict guidelines established by our Board over 10 years ago that would preserve and maintain the club endowment for eternity. I had to consider the budgetary concerns of six different committees that serve the community of Coeur d'Alene. In addition to establishing the budget and presenting it to the Board of Directors for their review and approval, I was a standing member of all committees and required to attend all Committee Meetings, as well as all meetings of the Board. I was the deciding vote for any ties in all committees, as well as the Board of Directors. In addition to my above responsibilities, I created and maintained the club website at www.cdakiwanis.org.