mary gordon

institutional sales manager

About

With a focus on team building and service, relationship management, metrics, and providing measurable return for stakeholders, I specialize in internal and external event management and marketing. My areas of expertise include: -Event development and management, with a focus on ROI/ROO for both US and global markets. -Strategic meeting management including site selection, contract negotiation and risk mitigation/management. -Content development and delivery for conferences, training, digital marketing, and event sponsor support. -Marketing strategy and execution supporting both event and product marketing. Requests to connect are always welcome.

Country

united states

City

portland

Industry

events services

Skill

marketing strategy, trade shows, medical devices, marketing, management, b2b, email marketing, strategic partnerships, event management, project management, product development, leadership, social media, lead generation, marketing communications, internal communications, training, microsoft excel, online advertising, competitive analysis, digital marketing, contract negotiation, budgets, team building, negotiation, building business relationships, program management

Experience

conference director

ubmg (united business media group)

2006-6 - 2012-7 · 6 yrs 2 mos

institutional sales manager

standard bank group

2014-6 - Present · 12 yrs 4 mos

conference manager

canon communications

2000-6 - 2006-6 · 6 yrs 1 mo

* Developed conference and event programs. Portfolio grew from several domestic conferences to more than 10 conferences annually, including events in Europe. * Hired and trained additional staff as product lines expanded. * Sustainable meetings early adopter, partnering with venues to implement sustainable practices for meetings.

event and marketing contractor

chrome data solutions

2013-9 - 2014-6 · 10 mos

* Supervised booth redesign that won "Best in Show" award for its category at NADA 2014. Out of 589 booths, only 5 received this award for design, innovation, branding, and messaging. * Plan and execute successful internal and external events. * Gather input from team and project manage company website redesign and product marketing, as well as content, social media, and internal marketing.

founder

institute of medical device development

2012-7 - 2013-12 · 1 yr 6 mos

* IMDD was a comprehensive training resource for medical technology development professionals. * Implement and provide ROI methodology support to assist medical device technology developers on return for investment and time spent on training. * Content marketing and business development for partner trainers. * Oversee all aspects of the business, including general management, R&D, collaborative content development with subject matter experts, outreach via engagement marketing, strategic partnerships, venue, and service negotiations.