mary rykaczewski

Paid Social Manager at MEC

* Analyzed and predicted business trends by tracking sales and inventory daily * Worked closely with management and associates to maximize business potential * Created and implemented a summer long project to enhance business sales strategy and presented to senior counsel at the end of the internship * Learned different aspects of the retail store environment including buying and selling tactics and how a large corporation runs from the bottom to the top. Interacted with COO, CEO, and president.

* Project manager and liaison between clients and Resolute Digital for digital ad campaigns and analytics implementation/tracking projects * Monitor and optimize digital campaigns daily to ensure effectiveness throughout run * Work with clients and publishers to buy, plan, and recommend effective media placements for online campaigns * Specialize in social media marketing and optimization of platforms and campaigns to drive engagement, leads, and sales * Google Analytics and Google AdWords certified

* Create custom app development for Facebook business pages * Write and edit articles to post in blog format * Develop directory listings for clients to increase SEO * Participate in intensive market research to bring supportive information to particular campaigns * Create marketing pieces that serve both traditional print purpose as well as web-based material * Assist the firm in client account management for Facebook, Twitter, Foursquare, Wordpress, and LinkedIn * Comfortable meeting with clients, collaborating, and producing proposals

Activities and Societies: Pi Beta Phi, Ad Club