Mary Lou Y.

Drive digital marketing strategy to position US Conec as a trusted partner and technology leader in next-generation optical connectivity Develop high-impact messaging that translates technical innovation into market-relevant value Lead content, SEO, and web optimization initiatives to elevate brand visibility and engagement Support go-to-market efforts for advanced interconnect solutions, including MMC technologies Collaborate with cross-functional stakeholders to align marketing with strategic business priorities

Spearheaded the strategic development and execution of external corporate communications, B2B digital marketing, and print campaigns across four multi-million-dollar business units (Hickory Springs Bedding, Furniture, PTI, and HSM Transportation). Led strategic planning, KPI development, market research, budget management, collateral creation, website oversight, and trade show execution.

Served as the primary client relationship manager for established and prospective sales accounts at Gotham Strategic Marketing and X-Factor Marketing, acting as a trusted point of contact from onboarding through execution. Partnered closely with clients to develop marketing concepts and sales plans, delivering integrated print and social media campaigns that increased product awareness and drove sales growth of up to 25%. Identified high-performing advertising channels and created platform-specific sample ads informed by market research and industry best practices. Managed client databases, analytics reporting, and SEO programs to optimize performance and support long-term client success.

Built and managed long-term client partnerships by delivering tailored event and experiential solutions aligned with business objectives and industry best practices. Led the development of RFIs, RFQs, and RFPs—owning research, content, and design—to secure new contracts, increase event profitability by up to 35%, and expand the annual event portfolio by 20%. Directed end-to-end planning and execution of travel programs, customer experiences, promotional initiatives, and corporate events for audiences ranging from 20 to 5,000+, supporting global brands including Google, GE, and Volvo Rents. Launched revenue-generating swag and promotional programs to drive incremental growth and strengthen brand visibility.

Sales broker and office manager to a private 168-acre community including homesites up to $275k Created and coordinated The Bluffs at Curtis Creek's sales, website, and marketing promotion materials Developed and implemented target market advertising, including direct mail generating over 1000 new leads

Managed sales closings, client database, and Homeowners Association for Catawba Falls Preserve Recommended and implemented new marketing structure which resulted in over 5.7 million in sales 2003 and increased sales leads by over 50% Budgeted, created and designed new sales ads for newspaper and magazine print advertising

Served as Director of a grant-funded 4-H after-school and summer camp program supporting at-risk youth ages 9–14. Led and managed a year-round team of 12 tutors and counselors, overseeing program operations, staffing, grant budget, and daily execution. Redesigned program structure and developed new marketing materials, resulting in a 35% increase in overall student attendance.