mary-kannon jefferson

* Created a competitor/inspiration vision board for Peter Millar x Baume watches and Peter Millar’s Collection line. * Conducted extensive watch market research before Peter Millar launched the Peter Millar x Baume watch. * Researched media outlets and demographics for 15 cities where Peter Millar stores are located. * Uploaded over 2,000 images and descriptions to the Peter Millar Portal for wholesalers. * Provided ideas for Crown Shop and Peter Millar Corporate partnerships and Spring 2019 social media campaigns. * Analyzed 33 competitors’ social media presence versus Peter Millar’s own presence from Black Friday through January. * Assisted with merchandise on the 2 weeklong Spring 2019 Catalog Photo Shoot (on figure and laydown) and 6 other daily Photo Shoots. * Assisted in visually merchandising 60 mannequins and the corporate showroom for Fall 2019. * Created template for a Peter Millar Brand Information sheet to be handed out to new interns.

* Worked directly with national sales manager to grow sales by 23% this year * Worked with retail buyers regularly to place reorders * Assisted in e-commerce * Updated open to sell data weekly * Staged, photographed, and edited marketing content for all social * media platforms * Used Constant Contact to create daily marketing and sales emails * that resulted in orders from buyers * Prepared for and attended the Atlanta Apparel Market as an exhibitor * Presented Fall 2017 and Spring 2018 J'envie and ELI lines to retail buyers, and developed relationships with these accounts

* Interned full time for two months in the knitting and shipping departments * Operated a CMS Stoll flat knitting machine * Interacted and worked with people from over 10 different countries * Knitted for companies including Peter Millar, Alexander McQueen, See by Chloe, Givenchy, Hardy Amies, and others.

* Helped open the original downtown Raleigh retail store * Eventually worked in both the Raleigh and Apex retail stores * Opened and closed the store * Learned wholesale and retail aspect of the company, including all product information * Gained experience ordering new inventory for Raleigh and Apex stores * Top Sales Associate for multiple months * Communicated between Moon and Lola headquarters and other Moon and Lola stores * Helped headquarters in Apex with shipping and production