Mary Jhonson

Head of Design @ AHAVA Dead Sea Laboratories

About

Brand and Creative Leader with experience building brand functions and marketing aligned creative processes from the ground up. I’ve led end to end brand development across brand systems and creative initiatives supporting product launches, market expansion, and consumer engagement. I bring hands on experience establishing brand and creative operations where structure was missing, including defining workflows, timelines, and budgets, building cross functional collaboration with marketing, product, and commercial teams, and managing production and team onboarding. My work sits at the intersection of brand strategy, marketing, and product, translating business objectives into clear, scalable brand systems and consumer facing experiences. I’m focused on joining a growth driven organization where I can lead brand and marketing related creative processes at scale.

Country

Israel

City

Holon

Industry

Design

Skill

Design Team Coordination, Strategic Creative Development, Branding & Identity, Social Media Marketing, Adobe Illustrator, Design, ChatGPT, Product Design, Product Development, Retail, E-Commerce, Luxury Goods, Accessories Designer, Jewelry Design, Goldsmithing, 3D Rendering, Wax Carving, Lost Wax Casting, Rhino 3D, Keyshot

Experience

Head of Design

AHAVA Dead Sea Laboratories

2023-5 - Present · 3 yrs 5 mos

Israel

Leading global brand, packaging, and visual design operations with a strong focus on retail visibility, product storytelling, and commercial performance. • Led the creation and launch of a new global Visual Design Language VDL across packaging, retail, digital, and e-commerce • Partnered closely with product, marketing, and e-commerce teams to align brand strategy with growth objectives • Co led AI powered brand campaigns connecting the brand to younger digital audiences • Oversaw global retail rollouts, ensuring strong shelf presence and brand consistency

Founder and Creative Lead

LEV.

2021 - 2023 · 2 yrs

Tel Aviv District, Israel

Built and led an independent brand and creative studio focused on beauty and wellness brands. The studio activity concluded following my transition into a full time executive role. • Led brand development, packaging systems, and visual identities for beauty and wellness brands • Delivered end to end brand projects from concept to retail • Built brand foundations, visual systems, and storytelling frameworks • Worked directly with founders, product teams, and marketers on brand positioning

Visual & Product designer

Laline

2019 - 2023 · 4 yrs

Israel

Led the development of seasonal product collections across beauty and lifestyle categories, from concept to retail execution. • Took part in defining product concepts, visual language, and packaging directions for large scale launches • Designed packaging systems with strong shelf impact for local and international markets • Worked closely with brand, marketing, and product teams on storytelling driven collections • Supported retail and e commerce launches through consistent visual communication

Brand Manager & Visual Designer

Fashionex

2018-5 - 2019-9 · 1 yr 5 mos

Israel

Led brand expression and licensed product development based on global brand guidelines for international brands including Disney. • Translated global brand worlds into localized visual and product driven communication • Led licensed product design across ecommerce retail and influencer channels • Ensured visual consistency and brand alignment across all brand touchpoints • Worked closely with marketing sales and production teams on commercial launches

Product Designer

Lancel

2017-9 - 2018-4 · 8 mos

Greater Paris Metropolitan Region

Contributed to the design and development of luxury accessories collections aligned with global brand DNA and seasonal creative directions. • Took part in product concept development materials and design detailing • Worked under strict global brand guidelines and luxury standards • Collaborated with international design and production teams • Gained hands on experience in high end product development and brand driven design