Mary Grace Ardiente

- Successfully sourced and onboarded high-quality Key Opinion Consumers (KOCs) to drive brand engagement - Tracked and analyzed Gross Merchandise Value (GMV) to optimize sales performance - Managed end-to-end operations to ensure smooth execution of campaigns - Briefed and collaborated with Key Opinion Leaders (KOLs) to produce viral, brand-aligned content - Conducted comprehensive marketing analysis to identify growth opportunities and refine strategies

- Successfully achieved KPIs for five (5) consecutive months - Negotiated and finalized collaborations with prominent celebrities(Joao Constancia, Nikko Natividad, Elle Villanueva, Naia Black) achieving a 32.42% discount. - Managed a campaign budget of ₱₱324,500 with an impression achieved of 5,662,588 views demonstrating strategic cost efficiency. - Shifts in marketing priorities by remaining agile and adaptive. - Crafted comprehensive briefs to guide KOL content creation and messaging.