Mary Burns

evp, brand and product @ Bellami

About

Senior marketing executive with over 15 years of experience in consumer & retail branding. Comfortable working in both start-up/entrepreneurial and corporate environments. Results-driven, strategic, creative, collaborative and passionate. Experienced in: - Strategic P&L oversight - New product development - Operational business management - Media planning and buying (traditional & digital media) - E-commerce & social media - Merchandising and retailer POS - Experience in beauty, CPG and within agency

Country

City

Industry

cosmetics

Skill

consumer products, brand management, marketing strategy, competitive analysis, sales, business strategy, strategy, strategic planning, cross functional team leadership, product development, management, market planning, public relations, marketing management, fmcg, international business, marketing, brand development

Experience

regional director of sales

institutional investor

1995-1 - 1998-1 · 3 yrs 1 mo

account manager

jack morton worldwide

2002-10 - 2006-1 · 3 yrs 4 mos

vp, investor relations

equity international

1998-1 - 2000-8 · 2 yrs 8 mos

vice president of marketing

alterna haircare

2010-1 - 2015-1 · 5 yrs 1 mo

Led all aspects of marketing, PR and product development for global professional, prestige retail and direct to consumer channels. Managed a team of 7 including 3 direct reports. Reported directly to the CEO and sat on Executive Leadership Team

director and brand manager

frederic fekkai & co

2006-3 - 2009-12 · 3 yrs 10 mos

Identified consumer, salon, beauty and lifestyle trends globally to generate product ideas and concepts which were innovative and new to the hair care industry; business doubled from 2006 to 2010 driven by new innovation and new distribution Led cross-functional team to drive product lifecycle from product concept to product launch. Collaborated with Fekkai’s/P&G’s R&D in refining new ideas and concepts; collaborated with Sales in determining distribution partners and merchandising strategies; collaborated with Creative Services to determine packaging and creative execution Developed marketing plans for existing brands to drive retailer and consumer demand