Marwen Ben Messaoud

- Developed and implemented Spotify's growth marketing and monetization strategy for 76 markets (MENA, Turkey, Subsaharan Africa, South Asia and CIS), addressing local needs and optimizing the customer lifecycle, resulting in Spotify becoming the #1 music streaming platform in most markets. - Launched numerous marketing campaigns to drive Premium awareness, consideration and subscriptions, using both paid and owned channels. - Managed the P&L for the region, driving double-digit revenue growth while improving gross margin. - Built and scaled-up the regional growth and payment team, achieving highest YoY subscriber growth globally - Orchestrated the successful market expansion of Spotify Premium in 50+ new countries.

- Defined 2020 Spotify Premium strategy in 14 markets, capturing customer profitability, retention and growth - Launched Paid (including performance marketing) and owned channel Marketing campaigns driving awareness, consideration, and incremental subscriptions in regional markets - Helped launching Spotify in 80+ markets - Drove key research in the region to collect insights and enhance the subscription strategy - Defined the regional payment strategy and launched new alternative payment methods to reach additional addressable markets in Middle East and Africa - Localized and improved local content and UX to increase conversion rate

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- Designed and led the digital marketing strategy for 10 markets, collaborating with CMOs to ensure local alignment, while building a center of excellence. - Launched and managed successful global advertising campaigns with Leo Messi and Paris Saint-Germain as well as other brand campaigns with ~$1M budget for each one. Achieved more than 80% ad recall and likability in key markets. 25+ awards and 2 case studies published by Facebook. - Led a media efficiency project across the group covering agency management, ad-tech strategy, contract audit, reporting, and media attribution that would result in 20% savings in media spends and an improved revenue generation on digital. - Launched and implemented strategic projects with Ooredoo markets, including lead generation and performance marketing campaigns, Social Media strategy, and SEO/SEM. - Concluded Joint Business Plans with key partners such as Google and Facebook. - Developed Ooredoo new brand identity on digital and successfully rolled it out across 9 countries. - Led an up-skilling plan in Digital Marketing for 100 employees.

- Delivered digital marketing consultancy for 10 Ooredoo markets overall and created guidelines to enhance brand consistency. - Established digital roadmap for 2015 and launched key projects. - Launched and maintained a global digital campaign starring Leo Messi in 9 countries, achieving record numbers in the region.

- Spearheaded digital strategy, including social media, websites, e-commerce, and online communication. - Ensured successful digital transformation of the company. - Set up social media team in Ooredoo Tunisia achieving best results in country related to response rate and time. - Managed the rebranding from Tunisiana to Ooredoo. - Created and launched the Tunisia Web awards, targeting the local influencers.

- Created Ooredoo social media strategy and launched community management guidelines and processes. - Managed the content and promotions of the first Telco e-Commerce platform in the country. - Managed the public relation with Internet influencers.

- Provided leadership and support assisting the company organization in launching and promoting its products globally. - Managed and developed online communications strategy to support product promotion. - Managed the SEO of the company Websites.