Marwan Nasr

● Owned and scaled the full push notification lifecycle, including strategy, segmentation, scheduling, and analytics, achieving 240% recurring revenue growth. ● Designed and executed end-to-end email marketing campaigns, including HTML content creation, persuasive copywriting, and cross-functional collaboration with design teams to maximize engagement and conversion. ● Implemented data-driven A/B testing and segmentation strategies to optimize targeting, improve engagement, and increase learner retention. ● Led webinars and learner community initiatives to enhance engagement, strengthen community participation, and support long-term retention. ● Directed marketing strategy and project execution, aligning cross-functional teams, streamlining workflows, and delivering high-impact campaigns.

● Led a remote team of 12 sales data research specialists to optimize data strategies and ensure data quality. ● Managed Salesforce administration and integration, ensuring seamless data flow and accessibility. ● Spearheaded data initiatives, resulting in a revenue increase in H2’23 through optimized data production strategies. ● Collaborated with sales, customer success, and product marketing teams to refine product offerings based on customer feedback. ● Led the growth and enrichment of core sales and marketing databases, ensuring data quality and accuracy. ● Conducted data validation and delivered comprehensive data analysis presentations to company stakeholders, leveraging Salesforce and SQL. ● Contributed to the development of data standards and proposed improvements to existing data procedures.

• Managed over forty corporate accounts both global and regional FMCG clients, and overseeing data delivery, analysis and understanding of retail audit data. • Trained MNC’s and Regional MENAP FMCG clients on NielsenIQ products and its functions. Conducted system maintenance for corporate clients. • Informed on any new market insights on different FMCG baskets. Shared quotations of additional services requested by FMCG clients. • Assisted the commercial and account development teams in allocating opportunities and increasing revenue. • Consolidated reports and brand audits to highlight opportunities and improve client goals and revenues. • Conducted coverage analysis for client shipments or sell-out data to check data pick-up.

• Trained customers on HSBCnet product and its functions. • Assisted commercial and business banking clients with payment creations. • Conducted system maintenance for corporate clients. • Managed corporate client accounts, communicating with relationship managers and relevant teams for clients’ support. • Conducted research to follow-up and to direct clients to the proper solution. • Navigated 29 software applications for the North America Region.

• Analyzing creative visuals and banners and brochures to hand customers • Meeting with other businesses to help educate homes on saving electricity and cooperate • Help set up meetings with clients and market the product with features and add-ins • Finding ways to gather targeted audience and distributing flyers and scheduling booths

• Promoting Vodafone RED customers on social media platforms with the help of other media departments to raise awareness • Coordinating the design of promotional material and creating a review of overall material throughout the years since 2015 • Tracking BMS data of the company’s campaigns and its competitors to see which campaign had a bigger impact • Monitor corporate website and social media pages and address clients’ queries • Sitting with J. Walter Thompson company GO-TO Market meeting to discuss about how to create an efficient way to reach the audience • Help organize the giveaways and launches in summer 2019 events in north coast with procurement team

• Recreated a Risk Assurance process mapping to gain operational efficiency • Creating a presentation for the public electricity company of Egypt of risk assurances regarding the their KRI’S and KPI’S • Creating a bell curve graph to understand expected performance • To calculate the economic capital and risk-adjusted return on capital to understand risk measurements • Reviewing business process analytics, to view percentages of acceptances and denials

• Created a business proposal, for Marine-HUB start-up companies in Greece • Research on start-up Basketball application Air 5, Entering Greek market by gathering EU Statistics • Analyzing statistics of similar apps on Android and Apple stores to target audience and countries to penetrate

• Using AIDCA and Smart planning to plan strategic target in the markets and Analyzing the tools used in BIM • Analyzing Learning Institution E-ZIGURAT marketing strategies and how to improve it • Brainstorming new creative ideas for CCC to improve their marketing strategy

• Trained to take calls and respond to customers’ requests • Recording buying and selling shares • Discussing the opening price of the stocks and to look at memos for any remarkable change in specific stocks

Over the next 6 months, I’ll build an end-to-end understanding of product management, apply AI and data to solve real customer problems faster, and work on a real-world project before gaining a King’s certificate.