Marwan Ghanem

Established the media and channels department at Interesting Times. • Develop and execute the business strategies for the media stream to attain established growth and profitability goals. • Developed the agency's commercial and operating relationships with both regional and global partners. • Acting as a point of escalation for clients and internal team members alike. • Set the gold standard for 5-star client service and support, serving as the acting liaison with senior client management, resulting in a 90% client retention rate. • Communicate and maintain trust relationships with executive leadership, business partners, and employees. • Supervise and set direction of activities for accounts, including client needs, staffing, strategy, quality of work, and budgeting. • Oversee the efficiency and profitability of the key clients, keeping the team’s largest projects on track while hitting target margins, to name few Red bull Mobile, Pernod Ricard, SACO, Abu Dhabi Digital Authority, TAMM. • Established processes to prevent issues and quickly resolve problems. • Ensure company policies and legal guidelines are communicated all the way from the top down and that they are followed at all times, given our commitment to maintaining compliance within the company. • In-charge of discovering and vetting new product vendors and partners with the aim of improving the agency's servicing and competitiveness. • Helped in developing the internal processes between the different functions: marketing, strategy, data science, content, creative, and performance marketing enabling the development of successful client strategies

Supported the development of the DMS Perform marketing strategy and successfully launched the product at the Step Conference in Dubai. • Led a follow-up roadshow to agencies’ and clients’ performance teams to drive adoption. • Designed a process to streamline and optimize the relationship between different departments. • Worked closely with the tech team to design the product, the publishing team to develop content, and the data team to improve measurement and decision-making through research. • Developed and executed the DMS Perform sales strategy, resulting in successful key account sales and strategic relationship management. • Successfully led a team of 14+ sales professionals, including 6 direct reports, and mentored them to achieve outstanding results. By setting challenging but achievable goals, implementing effective sales strategies, and providing continuous training and feedback, I empowered my team to consistently exceed their sales targets and improve their performance. As a team we established a culture of excellence and a track record of delivering exceptional sales outcomes, reaching targets year on year and across products and industries. • Designed and signed JBPs with direct client and media agencies based on the respective business objectives, taking into account their media activities for the year and the products capabilities and targets set by product, and monitored progress with the team through constant follow ups on product adoption, pipeline projections and conversion rates.

• I spearheaded multiple initiatives that resulted in significant revenue growth and expansion for the company. In 2013, I successfully grew revenues from large agencies by 250% through securing major contracts and navigating challenging market conditions. The following year, I achieved a further 100% increase in revenues and grew the client portfolio. • To diversify our revenue streams, I focused on building direct client relationships and increasing non-agency business revenues, which led to a 25% growth in revenue. • Through strategic planning and effective execution, I successfully managed and mentored a team of 6 sales professionals, driving them towards exceeding their sales targets and improving their performance. • To provide our clients with innovative content and services, I strengthened our relationships with publishers and collaborated with them to create valuable content and advertising solutions. • Furthermore, I was instrumental in expanding the company's footprint into new markets, including Saudi Arabia, Egypt, Qatar, Lebanon, and Jordan.

As Deputy General Manager of Universal Media in Beirut, Lebanon, I acted as the de-facto General Manager, taking charge of a wide range of responsibilities. In addition to growing the business for multinational and national clients, including L’Oreal, Coke, McDonald’s, Cadbury, Aishti, Candia/Libanlait, I also led the restructuring of the team to improve output and digital knowledge. • I set up buying strategies and established long-term relationships with various suppliers, while also supporting new business development by winning new brands. Through my proactive initiatives and leadership, we managed to drive a 40% revenue growth. • Furthermore, a strong social media team was built and led, which was recognized with an award for an innovative kiss tagging application on Meta for L’Oreal business. The achievement was a testament to the effective team building and mentoring skills, which allowed for guidance and empowerment of the team towards excellence and creativity.

• I was responsible for overseeing and leading strategic, financial, and operational relationships on several key accounts, including HSBC (regional), Zain Telecom, Diesel, Turkish Tourism, and Al Aan TV. My strong leadership skills enabled me to manage a team of 8 professionals and effectively lead client servicing initiatives, ensuring that we delivered high-quality service to our clients. • In addition to managing the team, I also worked closely with regional suppliers to drive efficiency and negotiated the best deals for our clients. Through my efforts, I was able to establish strong relationships with these suppliers, which resulted in significant cost savings for our clients. • My role also involved coordinating with a multitude of local offices to ensure proper execution of campaigns. I effectively communicated campaign objectives and strategies to these offices, ensuring that they were aligned with the overall vision and goals of the company. • Through my leadership and management skills, I was able to successfully grow and develop key accounts, resulting in increased revenues and improved client satisfaction. Additionally, my ability to build and maintain strong relationships with key stakeholders and suppliers was instrumental in driving the success of the business.