Marwa Ibrahim

Senior Payment Product Manager @ HALA

About

At HALA, the focus has been on advancing payment product strategies, with expertise in developing and managing fintech payment solutions that align with business goals and customer needs. The team has successfully delivered solutions adhering to standards like ISO8583 and NEXO ISO 20022, ensuring technical feasibility and regulatory compliance in the fast-evolving payments landscape. By collaborating closely with cross-functional teams and leveraging strong product design and innovation skills, contributions have been made toward streamlining POS systems and enhancing the customer experience. This work reflects a commitment to driving creativity and impactful fintech strategies that empower businesses and expand digital payment capabilities.

Country

Saudi Arabia

City

Riyadh

Industry

Computer Software

Skill

Software as a Service (SaaS), SDKs, B2B Software, Open Banking, Application Programming Interfaces (API), Product Development, Creativity and Innovation, Product Design, Customer Engagement, Technological Innovation, Product Innovation, Strategic Planning, Software Product Management, Production Management, Product Strategy, Payments, Customer Experience, Customer Satisfaction, Product Management, Product/marketing

Experience

Senior Payment Product Manager

HALA

2025-1 - Present · 1 yr 9 mos

Riyadh, Saudi Arabia

Technical Product Manager

HALA

2023-5 - 2025-1 · 1 yr 9 mos

Riyadh, Saudi Arabia

• Evaluate and prioritize new product requests and features based on business value, customer needs, and technical feasibility. • Collaborate with stakeholders to understand requirements and align them with the product vision and strategy. • Work closely with the design and engineering teams to create detailed specifications and wireframes for new features and enhancements. • Regularly update and maintain the JIRA board to reflect the current status of tasks and ensure alignment with the Scrum teams and sprint cycles. • Facilitate sprint planning, daily stand-ups, and retrospectives to keep the team on track and address any blockers. • Develop and maintain a comprehensive product roadmap that outlines the strategic direction and key milestones for the product.

Senior Software Engineer

Digital Pay

2023-3 - 2023-5 · 3 mos

Riyadh, Saudi Arabia

Payment Solution Engineer

CASHIN | كاشـن

2022-5 - 2023-3 · 11 mos

Riyadh, Saudi Arabia

• Analyzing and studying Sama's regulations to obtain the "MSP with SoftPOS" and Aggregation licenses. • Participated in developing and maintaining the Merchant Management System (MMS), including the authorization and KYC process and the self-onboarding portal.

Payment Application Engineer

Intersoft International Software Company

2020-11 - 2022-5 · 1 yr 7 mos

Riyadh, Saudi Arabia

• Developing and supporting POS e-payment applications. • Analyzing MADA requirements and designing software architecture.

EFTPOS software Engineer

Intersoft International Software Company

2011-2 - 2017-5 · 6 yrs 4 mos

Saudi Arabia

Senior EFTPOS Software Engineer Involved in Designing, Developing and Testing POS payment solution in Saudi Arabia.

Software Engineer

Lumin Systems

2010-3 - 2010-9 · 7 mos

Software Engineer in [developing banking applications using C under UNIX on PAX POS(Point Of Sale) , Developing Windows applications and Web applications using (C# / C++, WPF) Visual Studio 2008, 2010 , Designing and Implementing Database systems using Microsoft SQL server 2008].

POS Software Engineer

Mellon Technologies

2008-1 - 2010-1 · 2 yrs 1 mo

worked for MELLON-Egypt company (http://www.mellongroup.com) as POS Software Engineer in [developing embedded system using C/C++ under UNIX, Testing and certifying the applications and the systems using CaseComplete tool].

Education

Udacity

Advanced Android Kotlin Development

2023-1 - 2023-3 · 3 mos

Android app development with Kotlin, a modern programming language that enables developers to be more concise and productive. Build professional apps for the world's most popular mobile platform using Android Studio and Kotlin.