marvin carter

consultant

About

I have an entrepreneurial spirit with corporate training and sharpened business skills and abilities. My experiences include expertise, education and insight in the areas of offline and online marketing strategy, tactics and planning. I have developed sales strategies that have enabled organizations to reach and sell within consumer and business target audiences.

Country

united states

City

chicago

Industry

marketing and advertising

Skill

marketing communications, direct marketing, strategy, marketing strategy, marketing, online marketing, strategic planning, crm, advertising, integrated marketing, marketing management, digital marketing, email marketing, new business development, market research, direct mail, brand development, lead generation, sem, seo, promotions, interactive marketing, media buying, online advertising, creative development, customer relations, media planning, event planning, market planning, event marketing, ppc, digital strategy, b2b marketing, segmentation, corporate communications, account management, social media, product development, event management, social media marketing, brand management, web marketing, business strategy, new media, brand awareness, customer acquisition, competitive analysis, campaign management, relationship management, relationship marketing

Experience

vice president marketing and business development

innerear productions

2009-11 - Present · 16 yrs 10 mos

vice president marketing manager

jpmorgan chase & co.

2007-1 - 2009-1 · 2 yrs 1 mo

consultant

lexus

2016-8 - Present · 10 yrs 1 mo

senior consultant and partner

stephen alexander & associates

2005-1 - 2007-1 · 2 yrs 1 mo

Senior Consultant Accounts: Sterling Bank & Trust, Vectorform, Virginia Park/Henry Ford Hospital Non-Profit Housing Corporation, KeyBank, Michigan Heritage Bank, Michigan Jewish Institute Responsible for acquisition of new business accounts, planning, developing and executing marketing communications programs to support African American, Arab and Jewish Communities. Programs/campaigns included, radio, print direct marketing programs, communication program development, community reinvestment strategy development, sponsorship opportunity development, and sales and online program development. Set parameters to measure campaign effectiveness. Notable Achievement: Designed niche market campaigns for Michigan Heritage Bank and increased bank traffic by 20%

vice president director of corporate marketing

sterling bank & trust, fsb

1998-1 - 2005-1 · 7 yrs 1 mo

Corporate Marketing Division Directed and executed product/service marketing through the use of television, radio and direct mail. Supervised acquisition of new accounts, created marketing strategies, executed and managed specific marketing programs targeted at General Market, Chinese, African American and Jewish communities. Developed tangible measurement to insure effectiveness of campaigns. Managed internal and external agency relationships, creative development and supervised all campaigns. Managed research opportunities with customer retention management software; Analyzed research information to assist in development of new services. Managed and presented budgets and final reports on performance and goals. Prepared and reported monthly status reports to Board of Directors. Publisher and editor of Sterling s monthly employee newsletter. Department budgets ranged from $5,000 to $5,500,000.