Marua Salemi

Coordination of efforts for the sustainable growth of the company, with a focus on leadership in Inside Sales and a deep understanding of the needs of the B2B market. Strategy Establishment: Creation and monitoring of strategic KPIs based on the company's OKRs, focus on increasing customers, revenue, and retention. Inside Sales Management: Effective leadership to achieve sales targets and scheduling meetings, structuring a Victory Plan program for tracking results. Use of clear metrics to optimize ROI. Integration with marketing, product, and customer service. Product Development: Contribution to meet the needs of the B2B market. Strengthening of Marketing and Branding: Promotion of the brand and lead generation. Maintenance of solid relationships with B2B clients. Business Intelligence and Market Analysis: Development of effective sales and marketing strategies.

Management of strategic efforts in marketing, focusing on the development, proposal, and monitoring of plans and programs. Manager of Social Media and content strategies, and leader in projects aimed at demand generation and relationship building. Team Leadership: Management of the LATAM and EMEA teams, totaling a direct team of 9 people, in addition to interfacing with the Press Office and Marketing agency. Results Analysis: Direct reporting to the Directorate, with the responsibility for analysis and presentation of results, ensuring alignment with the company's objectives. Creation of KPIs: Establishment of strategic goals and KPIs, based on the company's OKRs, promoting effective control and alignment with business goals. Events and Relationship Building: Organization and management of events, focusing on strengthening relationships with customers and partners. Rebranding and Strengthening the Brand: Direct involvement in the brand's rebranding, working to strengthen and revitalize the brand's presence and identity in the market. Strategic Implementations: Leading the Voice of Customer and control of P&L, in addition to the implementation of a SMARKETING area, optimizing integration between sales and marketing departments. Interface with Agencies: Management and collaboration with the Press Office and Marketing agency, ensuring cohesion and effectiveness in communication strategies.

Coordination of the Marketing team at Softtek Brazil, reporting to the Country Manager and the Global CMO Structuring and coordination of the Inside Sales area Responsible for defining the marketing and press strategy Event management Implementation of the Account Based Marketing strategy in Brazil Control of P&L Execution and analysis of Voice Of Customer results, creating action plans to improve customer satisfaction.

Assessoria ao Presidente da Instituição, aproximação com instituições mexicanas, representações do governo mexicano, criação de material institucional, geração de relatórios de resultados, criação de documentos padrão, semanários, redes sociais, assessoria de imprensa, articulação entre a Câmara e os associados, inteligência de mercado, mailing list de sócios e organização de eventos para sócios e cônsules.