Marton Pollak

🔹Full marketing management in the rural region - 8 cities, 10 institutions, hundreds of doctors, 70 services. 🔹Content strategy planning and content marketing - SEO optimized landing pages, blog articles, video and graphic content creation. Management of a marketing team of 10 people - SEO, PPC, content, graphics. 🔹Planning, execution and analytics of marketing strategy and campaigns. Data-driven analytics and decision making - creating marketing reports for executives and clients based on data from Google Analytics 4 (GA4) and Looker Studio and Power BI. 🔹Customer business needs assessment and stakeholder management (customers, operational managers, B2B relationships) and budget management - ROI and ROAS optimisation. 🔹Process optimization and marketing automation for more efficient operations. 🔹Strategic partnerships and influencer marketing for brand building and reputation enhancement. 🔹B2B marketing and sales – presenting healthcare services to small and large enterprises, establishing partnership agreements. 🔹Branding and image development - design and production of offline marketing materials. Event management, coordination of public relations and media relations. Internal communication and PR support.

🔹Branding strategy and identity design – defined the mission, values, content strategy and visual design of m4sport.hu 🔹Content marketing: content strategy planning, content production - create new types of articles, proofreading and image and video editing, social media content management (Facebook, Instagram, YouTube). 🔹UX/UI and product development - suggestions for website design, navigation and functionality, integration of new online features (interactive polls, live commenting, push messages) to enhance user experience and engagement, visual design of social media and website design elements. 🔹Process optimisation, people management - creating a structured, transparent editorial system and workflows, increasing efficiency with Trello project management software, and coordinating an editorial team of 12. 🔹Developing strategic partnerships with clubs, federations and player agencies to build the brand, PR - liaising with the press.

🔹PR and Press Communications – building and maintaining media relationships, fostering partnerships, preparing press releases, briefing materials, and writing CSR and sustainability articles to enhance corporate reputation and brand image. 🔹Content Production and Website Content Editing – creating and publishing interviews, blog articles and case studies to drive organic traffic and enhance content marketing efforts. 🔹Internal communications - managing intranet content, newsletters, communicating company news and events to employees to improve employee engagement. 🔹Employer branding and reinforcing corporate culture - effectively communicating the company's values, mission and employer brand to internal and external audiences. 🔹Branding and visual identity - creating offline marketing materials, publications, brochures and graphic elements, liaising with printers and creative agencies. 🔹Event Management – organizing and executing corporate events, press conferences, teambuilding events, and conferences, fostering relationship-building and improving brand visibility.