Marton Hars

Building an international data analytics organization that transforms business processes via AI solutions and transforms business strategies via generating breakthrough growth insights. Deliver sales uplift and business optimization through stepping up pricing, promotions, assortment, retail operations and marketing strategies in the rapidly changing world of retail and mobility. Nurture and grow a talent pool of data translators, analysts, data scientists, data engineers and solution architects. Drive real time data into action via leading the evolution of enterprise ready Business Intelligence and Advanced Analytics tools portfolio and Data Warehouse.

Activates sales and profit growth opportunities by smartly leveraging data. Generates impactful business insights through data integration, dataflow automation, artificial intelligence, advanced analytics and business strategy consultancy. Leads business transformation via integrating advanced analytics solutions into business processes driving better strategic choices, more informed decisions and business optimization.

Led real time brand building transformation via establishing AI powered social listening solution and injecting real time digital consumer voice insights into key business processes. Step-changed business operations effectiveness by implementing predictive consumption forecast and key business driver models across the main global markets. Grew communication effectiveness by validating and scaling neuroscience testing and in-market experimentation tools for global business application. Grew brand equity through leading 360 consumer validation for global brand campaign reinvention.

Turned around previously declining businesses by introducing and operationalizing a regular business health check process and as result redefining the media support model, pricing and go-to-market strategies for the brand portfolio in Spain, Turkey and Central Europe markets. Disproportionately grew market entry share in Europe by envisioning untapped go-to-market opportunities and the reinvention of the 1:1 direct marketing program in Europe. Grew strategic revenue mix and profitability for the Europe mainline portfolio (80% of the business) via translating emerging consumer needs into a more profitable portfolio innovation plan across the key markets.

Accelerated business growth via establishing a new, trade channel differentiated go-to-market strategy for Pampers in the CEEMEA region. Drove the commercialization of the new strategy via qualifying shopper based shelf designs and key business drivers customized for each key trade channel. As result delivered distribution, shelf share and display share growth throughout 3 consecutive years across all key markets of the region, which was the single biggest driver of business growth in this period.

Simultaneously grew total category sales and market share in key multinational retailer chains by implementing shopper based holistic category reinvention programs in various CPG categories (Laundry, Feminine protection, Baby Care, Hair Care and Grooming). Delivered sales and profit growth by leading in-store promotion optimization. Transformed transactional business relationship into strategic partnership with key retailers by incorporating shopper based category growth vision into Joint Business Plans, driving white space trade growth opportunities and elevating shopper behavior expertise into a competitive edge of the key account management team in Central Europe .

Successfully led the rebranding communication of the major consumer electronics retail chain. Accelerated business growth via deploying the company's first ever e-commerce and performance marketing ecosystem. Step-changed the productivity of the marketing communications department by implementing automation solution for in-store POSM communication changes, standardizing operational procedure for always-on direct-to-consumer marketing and building the capabilities of direct reports. Grew marketing effectiveness via leading the reinvention of the trade marketing, direct marketing and out-of-home communication and media strategy and introducing store level ROI optimization process.