Martin Spierings

Twenty years experience as a triathlon and running coach and thirty years as a competitive endurance athlete. USA Triathlon certified coach who currently leads a squad of 22 athletes and mentors 3 coaches. Writes effective, personalized training plans for triathletes and runners consulting on goal setting, race planning and strategy, nutrition, strength training, technique and equipment. - Designs, promotes and leads triathlon training camps. - Experienced juniors triathlon coach - Workshops and Clinics - Swim stroke video analysis and technique correction. - Coached 60 member triathlon club, H.A.C. Triathlon, Le Havre, France. Instructed group training sessions in swimming, cycling and running for all ages (2000-2002) Writing: Five years experience in newspaper, online and magazine feature articles on endurance sports. Wetsuit Sales: Offers professional wetsuit fittings at Scotts Valley showroom - https://www.tricoachmartin.com/blueseventywetsuits Personal Athletic Highlights: 2021 6th place USAT Draft Legal Sprint Triathlon (Qualified for 2022 Worlds) 2019 6th place USAT Draft Legal Sprint Triathlon 2019 Age Group Winner (40-44) Oakland Triathlon 2009 Overall Winner Santa Cruz Sprint Triathlon, Santa Cruz, CA 2006 Overall Winner Sandman Triathlon, Aptos, CA 2004 Age-group Winner Treasure Island Triathlon (25-29 course record), SF, CA 2000 2 x Australian National Team Representative - Long Distance Triathlon World Championships, Nice, France. - World University Triathlon Championships, Tiszaujvaros, Hungary.

Assist companies big and small with their marketing communications. Services include copywriting, email marketing, website set-up, web analytics, paid search, social media management and influencer programs. Specialties include consumer software, endurance sports industry, native English marketing copy for international companies.

Originally employed as an individual contributor of this graphics software company (my.smithmicro.com), promoting Poser, Anime Studio (Moho), Manga Studio (Clip Studio Paint) and StuffIt. I benchmarked performance of our marketing channels providing accurate forecasting to executive management and implemented new platforms and tactics to drive online sales. *　Developed and executed product marketing campaigns utilizing email, web, online ads and social media to drive promotions and product launches resulting in 15-30% revenue increases YOY. *　Managed project to change email service providers from vetting potential vendors to successfully moving contacts and functionalities over to new platform resulting in 50% saving in fees. *　Grew Google/Facebook pay-per-click (PPC) program from $6k/month spend with 0 Return On Ad Spend (ROAS) to $25k/month spend with 1.79 ROAS with A/B testing and analyzing consumer behaviour. *　Increased total social media following from 100k to over 150k fans and followers by analyzing effective posts, sourcing and creating engaging content and identifying new platforms. *　Created a dashboard of analytics to present the sources of the $4M revenue/year division to executive management to identify areas of strength and weakness.

* Sourced and managed the advertising campaigns of national brands on this digital marketing platform reaching participants of triathlons, cycling and running events. * Contributed to company blog and social media channels to attract inbound interest and increase awareness of the service. * Worked with the founders to build internal infrastructure to manage sales funnel and campaigns, develop marketing materials and create and present analytics.

CCAH is a non-profit managed health care plan serving three counties in Central California. * Wrote documentation for current company processes and procedures which prompted management to create a Documentation Specialist position. * Presented and reported company data for healthcare providers. * My other responsibilities included setting up providers to send claims electronically and resolving EDI errors using knowledge of ANSI X12 standards, producing business reports using SQL, implementing IT system changes and documenting company processes.

* Managed the inventory of computer hard drives in a third party warehouse facility in Houston * Through analysis of warehouse data and internal systems was able to reduce and maintain inventory discrepancies to <0.01%. * Initiated and managed IT projects to automate and improve processes resulting in increased efficiency and cost savings for the company. * Produced from scratch a training manual and instructional videos to document my job functions.

* Managed transport of international freight for clients from France, Spain and Italy trade lanes. * Secured new regular business through company presentations and participation at trade shows. * Negotiated with suppliers / overseas partners to improve rates and services for my accounts.

* Assisted French companies expand internationally by preparing market research reports and sourcing business partners. * Wrote market research studies, translated company website into English and produced flyers and marketing materials. * Secured first clients and distributors for a French lingerie brand, which led to a permanent and growing presence in Australia. * Researched local regulations, export duties and costs required by foreign companies to successfully do business in Australia.

* Marketed and managed accounts for a international freight service between Europe and Asia

* Founded a triathlon program for school children aged 8 to 18 coaching group training workouts and building a cohesive group. * Collaborated with club committee, local government and sponsors to fund and support club activities.