Martin Pritula

I work with the Marketing Team to ensure a cohesive market presence across all digital channels. I serve as a presenter and speaker for marketing videos and product showcases, translating technical details and UI/UX features into engaging narratives for potential customers and partners. I design UI interfaces for our company and for our global logistics partners like GLS, ensuring our parcel locker solutions meet rigorous international brand and functional standards.

Produced graphic designs for products and merchandise, and managed assigned marketing channels.

Interface Design: Completed the full user and service interface design for the company's parcel locker products. Graphic Production: Executed graphic design projects for both internal and external communication needs. Visual Identity & Presentations: Prepared high-level presentations and created their visual identity to ensure full alignment with corporate design standards. Foundational Production Experience: Before transitioning into the design role, I spent several months gaining hands-on experience in various blue-collar positions within the company. This provided me with a thorough understanding of the entire production process, including: - Product Assembly - Semi-automatic and Manual Welding - CNC Production Line & Bending Machine Operation

Strategic Product Definition: Acted as the Business Owner within a cross-functional Scrum team, setting complex product requirements and specifics for digital in-vehicle solutions. Business Case Development: Collaborated on the business case to justify strategic alignment for new digital features. Product Innovation: Conceptualized and outlined the full content strategy and functional requirements for Škoda’s first intelligent in-vehicle onboarding application. Agile Roadmapping: Balanced technical feasibility with business value by partnering with the Technical PO to manage and prioritize the product backlog, ensuring a high-velocity, user-centric delivery cycle. AI & Future Proofing: I outlined how AI features can be implemented into our product to increase end-user satisfaction.

Co-Product Ownership: Partnered on the strategic development of a next-generation infotainment application within the ŠA Connectivity team, ensuring alignment with the Online Customer Journey. AI Application Content Development: Spearheaded content development using Generative Language Models to optimize the digital user experience and streamline internal processes. Value Validation: Conducted UX testing and mobile application testing to ensure technical integrity and user satisfaction before deployment. Strategic Analysis: Conducted business case preparation and analysis, translating complex data into actionable reporting for senior stakeholders.

Identified as one of 30 interns from a company-wide talent pool to participate in an accelerated professional development program. Engaged in specialized training sessions conducted by experts from diverse departments, gaining a 360-degree perspective on global automotive operations. Contributed to the brand's narrative and visual identity by producing marketing articles and supporting graphic design initiatives.

Produced and published over 800 data-driven pieces (previews, reviews, and industry analysis), maintaining a consistent output for a high-traffic digital media platform. Leveraged advanced SEO strategies and reader analytics to optimize content for maximum reach, significantly improving reader engagement and satisfaction metrics. Visual Narrative Design: Created custom visual materials to support complex narratives, ensuring a cohesive and professional visual identity for all published content.

Hands-on education focused on two main disciplines - game development and agile project management & SCRUM.

The ENLIGHT AI Course at the University of Galway (Jan 2025 - Apr 2025) covers the history and development of AI, core concepts such as intelligence, computation, and model building, supervised approaches, and reinforcement learning. The course also addresses ethics and legal aspects of AI, its application in recommender systems, user-centered design of AI interfaces, and the broader societal impact of AI.

I had completed two years of courses focused on business, human resources, finance, and management before embarking on a new chapter abroad.