Martin Laska

Head of Controlling @ Strojmetal Aluminium Forging a.s.

About

Business Director InStore InSights CZ & SK ve společnosti 4P&P, ADVANTAGE | SMOLLAN GROUP

Country

czechia

City

benesov

Industry

retail

Skill

market research, fmcg, market analysis, customer insight, merchandising, marketing research, nielsen, consumer behaviour, new business development, business insights, marketing management, shopper marketing, retail, sales, competitive analysis, brand management, retail audit, trade marketing, management

Experience

business director instore insights cz and sk

4p&p advantage smollan group

2012-11 - Present · 13 yrs 11 mos

Member of the company management responsible for : InStore InSihghts: Shopper InSights, Mystery Shopping, Shelf & Price & Promo Monitoring, Sales Force Efectivity

director of sales force solutions

nielsen

2010-4 - 2012-3 · 2 yrs

Member of Country management Team responsible for defining and executing Go To Market strategies and tactics for bringing Nielsen’s capabilities to the Sales Force target group within our FMCG manufacturer and retailer client base. Focusd on new business development and driving selected strategic initiatives.

retailer services director

nielsen

2007-12 - 2010-5 · 2 yrs 6 mos

Member of Country management Team responsible for developing and maintaining relationship with FMCG Retailers for Retail Measurement Company business. Leading of the Client Service and Merchandising service teams towards delivering market insights and achieving the company targets.

external lecturer

university of economics, prague (vysoká škola ekonomická v praze)

2012-5 - Present · 14 yrs 5 mos

External lecturer in courses: Retail Marketing, Retail Audit, Shopper Marketing, Category management

retail audit director

ppm europe

2012-4 - 2012-9 · 6 mos

Responsible for retail audit division activities in the Czech Republic, Slovakia, Hungaria and other CEE regions

client team manager

nielsen

2002-10 - 2007-12 · 5 yrs 3 mos

Overall responsibility for cooperation with key FMCG clients: (Tesco, Ahold, Billa, Makro, KMV, … ), negotiating the cooperation terms, development and relationship management with focus on commercial activities, market insights and recommendations