Martin Bailie

Hacking leads to the loss of trillions of dollars for companies and governments, and some of the most prolific hackers are youngsters. The Hacking Games is an entertainment, training, and recruitment enterprise creating a generation of ethical hackers to make the world safer.

We help fast-growth B2B technology businesses at Series A-C as well as established Small-Mid Cap enterprises sell more, faster. We use AI workflows combined with decades of marketing experience to craft impactful Positioning, Messaging, Channel planning and Marketing and Sales Delivery. www.sales-agents.co www.elysianfields.ai www.elysianfields.co

-Introduced Design Thinking sprints -Led Category Design workshops -Global strategy lead for key accounts (brand planning, CX, digital, new product development, integrated marketing and communications) Client work: -B2B (Saas) scale up: marketing lead / CMO -B2C consumer brand: integrated global campaign -Trainer: design sprints and new ways of working

CMO, drinks NPD, retail strategy, CX and direct to consumer marketing for this FT FastTrack 250 national coffee retailer. Created the “Fuelling Ambition” brand relaunch. This brand relaunch and consequent innovation pipeline has increased EBITDA 3x over 12 months, due to more profitable sales of the same product lines. Launched the Kenyan co-owned Meru Farm project ‘One farm, four thousand members’ www.paddyandscotts.co.uk/our-farm

Blood is the strategy consulting unit within You & Mr Jones's 'brand tech' group of companies. -Developed brand strategy for B2C clients including Unilever and Pernod Ricard to invent new global brands and business models. -Ran design sprint, branding and marketing Hack workshops as part of Blood's Accelerator sprint process, to arrive at validated new brand and business model solutions quickly. -Advised on marketing technology M&A/investment sourcing for the group. Blood is the brandtech consultancy practice that sits at the heart of the investment group You & Mr Jones. http://youandmrjones.com/ It’s a strategic and creative advisory that helps marketers harness the power of technology to answer difficult business marketing questions.

Digital skills training for in-company clients and public training courses. Topics: -Digital creativity -Innovation processes -Social and content marketing -Digital product development (lean software development, agile processes, testing and innovation behaviours)

Co-founded Tailored.to, a VC backed personal shopping assistant and media business, powering personalised advertising for brands. The technology eradicates boring product research from our lives by harnessing the wisdom of the web to tailor the best products for a user’s needs. Investors include Amadeus and Ascension Ventures. Tailored makes money by tailoring advertising to those needs at scale. We increase host publisher yields by at least 50% through combined audience data sales, ecommerce and brand partnerships. Our ecommerce conversion rate is 2-3%, while our ad format interaction rate is 2-5%, a 75%-225% increase vs the best ad format performance on the market.

Isobar is the digital and product agency within Dentsu, the third largest global media and advertising group. Roles: Global agency leadership with responsibility for increasing performance and driving new working practices across the Isobar global network (70+ offices) as part of the Exec Board team. Led the team that invented the proprietary ‘Digital Maturity Index’, an auditing and performance measurement tool that tracked the daily processes, ‘digital cultural traits’, skills and work attitude of 70+ agencies. The Index formulation was 81% correlated to profits, 70% to staff satisfaction and award wins and 89% correlated with Net Promoter Score. Through the introduction of the Digital Maturity Index consultancy process, the top performing businesses increased their net profit contribution by 55% on average each year. The bottom performing increased 20% yoy. The DMI metric became a central Dentsu network global metric for agency performance, alongside P&L. Led the new management consultancy unit advising Dentsu CEOs on organisational best practice and profitable innovation behaviours, based on the DMI data. Worked with M&A team to scout for new acquisitions, resulting in 3 successful acquisitions over a 24 month period (£15m-25m each). Involved in the onboarding process of these acquisitions using the DMI learnings.

Glue London (then Isobar) co-founder, planning lead, global and UK planning responsibilities. Glue was agency of the year for Campaign and Marketing magazines, NMA’s most respected agency 3 years running, and a Sunday Times Top 100 Companies to work for. -Over the 13 years I've run a 15 strong strategy team, as well as leading the UK innovation function and global commercial strategy for Isobar (covering digital operational best practice across 35 countries). -Led lean product development, digital marketing and business transformation for many blue-chip clients, including the following highlights: -Launched marketing Virgin Credit Card in the UK, resulting in the fastest ever growing credit card launch in the UK. Winner of an NMA Effectiveness award for positive 1:3 ROI. -Led strategy, design, build and relaunch of Virgin.com. -Created and optimise Virgin Trains’ ecommerce and CRM strategy, including re-designed booking engines. Winner of several effectiveness awards, including an ROI increase for direct channels of 300% and the doubling of online sales over 2003-6. -Designed, launched and optimised Sky TV’s ecommerce function, including the UK’s largest behavioural retargeting project at the time. Winner of an NMA Effectiveness Award: increased online sales by 36% on equivalent quarters (2006) whilst maintaining CPA target. Maintained 1:4 ROI over 18 months. -Led the multi-channel brand strategy for mobile operator Three, resulting in the first increase in ‘propensity to buy’ for 5 years. -Led the digital transformation strategy for RBS Group, including organisational best-practice, establishing Natwest and RBS’ social presence, social customer service, onsite behavioural optimisation, mobile development and advertising. -Ran lean product development / prototyping for innovation lab ‘Nowlab’ resulting in £540k of incremental new business within 12 months.

One of the first digital marketing specialist agencies in the UK, glue London became glue Isobar following an acquisition by Aegis Media PLC in 2005

Angel investor in a trailblazing US marketing platform connecting brands with inventive storytellers in social media. Linqia’s value is now $10m.

Digital marketing and design agency specialising in digital innovation for charities and arts sector.